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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Jul 13, 1953
Page
9
Premature wrinkles from dryness are tackled by Lanolin Plus Liquid which replenishes essential oils, softens the skin, and reduces visible lines. A nightly facial claims refreshed, relaxed skin with a radiant youthful glow.
An advertisement touts Lanolin Plus Hand Lotion as a quick acting product that replenishes skin oils for softer smoother hands. It cites lanolin’s natural skin oils and claims patent backed formula, selling for one dollar plus tax at cosmetic counters and promising overnight facial care tips.
Lanolin Plus Liquid is advertised to restore natural skin oils damaged by sun wind and dry air. It claims to soften, smooth and rejuvenate complexions while aiding dryness and rough areas with regular use and a small daily cost.
Lanolin Plus Suntan Lotion helps prevent peeling and offers a smooth, even tan. The ad touts economy with a dollar bottle lasting through a full tan and urges readers to buy at cosmetic counters.
From early Egyptian beauty aids to today this lanolin enriched lotion claims to replenish oils and protect skin from sun and dry air. The twelve ounce bottle sells for $1.50 plus tax at cosmetic counters, offering a delicately scented, economical daily use product.
This advertisement urges using Lanolin Plus For The Hair to improve dull dry and unmanageable hair. It recommends pre shampoo scalp massage or night application, post shampoo use for dryness, and daily brushing to tame stray ends. The lanolin formula mimics natural oils and adds shine. It is sold at cosmetic counters for one dollar.
The Lanolin Plus Liquid Cleanser promises a fresh clean feel after the first wash. It uses lanolin with a new ester and cholesterol base to soften while cleansing, preventing harsh drying and offering lubricating benefits. Priced at one dollar plus tax at cosmetic counters.
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