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Give Them What They Want Says Iacocca at MSP Meeting
Ford vice president Lee A. Iacocca told the Society for Advancement of Management that the auto industry must follow buyer sentiment. He cited suburb growth and rising station wagon demand as drivers of future Ford models aimed at ages 18 to 24. He also noted Ford’s college recruitment push and the industry’s rising professional credentials. In a separate item, Joseph P. Martin, 38, pleaded guilty in Municipal Court to intoxication and was fined $25 plus costs.
MENTIONED IN THIS ARTICLE
Lee A. Iacocca
Ford Motor Co
Society For Advancement of Management
Baker Center Ballroom
Iacocca
Ford
America
Tacocca
Joseph P. Martin