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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Jan 19, 1932
Page
11
Advertising expert Roger W. Babson argues 1932 requires bold ad plans and sales action. He notes rising goods demand, employment stabilizing, and money tied up yet available, urging sustained advertising to spur trade and reduce fear. He cites retailers increasing ad spend as proof and highlights key industries posting gains with stronger campaigns.
President Hoover announced that the public buildings program was employing 50,000 men on November 4 and expected a rise to 100,000 by January 1. The piece notes manufacturers and mer, enaria should stress quality and price in advertising to boost profits.
In October, building permits in three Pacific Coast cities increased by four percent in dollar value over September, signaling continued growth in construction activity. Stronger housing and commercial project approvals contributed to the uptick across the region.
More than six million dollars are being spent by government authorities on construction projects in the Yakima Valley district of Washington.
Chevrolet's Janesville plant recalls over 275 workers after closing. The Toledo plant resumes with about 1,500 workers from day and night crews, signaling a broad restart of operations.
The circus elephant Pilly known as "Tilly" dies in Cincinnati after a long career in public service campaigns, Red Cross drives, and liberty bond efforts. Her keeper John G. Robinson notes she was 120 years old. The obituary glosses over details with inconsistent phrasing.
Construction permits in the New York metropolitan area totaled 98,518,000 in October, up from 80,063,200 in October 1990, signaling a marked year over year increase in activity.
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