Advertising as the greatest merchandising force in print
The piece argues that newspapers multiply a merchant’s resources by delivering messages to prospective buyers. It urges increased advertising, claiming time savings and added credibility from the newspaper’s influence. The author offers consultation to boost advertising effectiveness.
The Swindling Masterpiece
A Kansas farmer, Hograth, is ruined for $30,000 after investing in a wild ice scheme. An eloquent promoter pitched the “Aurora Borealis Ice Company” using an electric scoop at the North Pole to ship Arctic ice to Kansas, promising vast profits. The piece mocks the plan as a fiction outpaced by real con men.
MENTIONED IN THIS ARTICLE
Kansas
Hograth
North Pole
Arctic
America
Aurora Borealis Ice Company
J. Rufus Wallingford
Kaiser Trial Hopes Rise Amid Legal Hurdles
The text questions whether Kaiser will be tried, noting hopes to reach him as international authorities may allow him to bypass technicalities and due process similar to American courts. The reference suggests ongoing legal maneuvering and potential extradition or trial delays.
MENTIONED IN THIS ARTICLE
Kaiser
International
The Spendthrift
A lively verse contrasts a reckless spender with a cautious saver. The speaker boasts of burning money and avoiding savings while predicting ruin, while envisioning a future in a poorhouse amid a satirical portrait of chips and squandered wealth. The piece lampoons social attitudes toward money and thrift.
Dinner Stories and a New House Plan Mix with Mischief
A country visitor with wealth in a Stet suit orders lavishly while a waiter edges toward a demi tasse. Teddy hesitates on washing his face and sprinkles flowers, provoking a family back home. Architect Mr Alberton unveils Billerton’s new house plans as eight year old Clarence questions the two mortgages planned to be placed on the home.
MENTIONED IN THIS ARTICLE
Bucolic
The Privilege Of Looking Down
A portrait of a wealthy woman who looks down on others and vocalizes disdain for business women college graduates summer colony residents and Westerners and Southerners alike. Despite her superiority she remains unhappy and discontented, perched on a figurative hill of self importance.
Beets and Winter Vegetables Flavoring Guide
This recipe excerpt guides cleaning and cooking winter vegetables then seasoning with a bacon onion parsley mix. It also describes hot spiced beets with a vinegar bacon dressing and mustard clove sugar cornstarch sauce.
Nut Gingerbread and Spice Cake Recipes
Claimed recipe notes describe nut gingerbread and spice cake doughs with ingredients like molasses, lard, brown sugar, sour milk, eggs, soda, spices, and flour. Also mentions a nut table cookie variation with raisins and vanilla and a method to bake slowly for success. Includes sugar cookies with lard sour cream and extensive flour.
MENTIONED IN THIS ARTICLE
New Orleans
Opinions From Europe On U S Peace Treaty Attitudes
Reprinted Washington Post piece notes that European commentary is self serving, predicting how nations would react to a U S rejection of the treaty. Entente powers expect U S backing for Europe, while German papers hedge on leverage and risk. Europe, both friend and foe, views America through self interest.
MENTIONED IN THIS ARTICLE
Washington Post
Europe
United States
League of Nations
Germany
America
Fragmentary Dialogue Reveals Family Tears and Marital Talk
Readable lines show a mother and child debating marriage and a betrothed future. The child asks for a dark breakfast and to marry, while the mother probes the meaning of the breakfast remark and hints at a change of mind by a male acquaintance.
For That Cough After the Flu
Lingering colds and coughs after grip or influenza trouble many, but relief found in Foley's Honey and Tar. The ad notes relief from a household remedy and lists the usual product claims in period tone.
MENTIONED IN THIS ARTICLE
Foley
Dempsey Seeks Half Gate for Carpentier Bout
Henry L. Farrell reports Jack Dempsey demands half the gate for a Carpentier title fight, claiming a million dollar gate is possible while promoter Jack Kearns pushes a rising price. The piece notes Dempsey’s past modest demands and the growing conflict over pay and drawing power.
Local Social Notes From Coolville And Nearby Areas
Mrs Amos Place of Coolville visited here with friends during the week. Mrs Kate Creeks of Columbus and her little son spent Sunday with relatives. Mrs Stonestreet of West Virginia stayed with her daughter Mrs Lily Hurst. Mrs Harry Leeper visited Mrs Chas Heazely at Parkersburg over Sunday. S A Biddison was Athens visitor Wednesday evening. Mr and Mrs L H Smith and their little son went to Athens Wednesday. Christmas exercises are planned at the M E church Christmas evening. No preaching at the M E church Sunday evening due to revival service at Guysville. Mrs David Sutton is seriously ill at home. Mark Sutton of Chauncey visited his parents Mr and Mrs David Sutton on Wednesday. Mr and Mrs Daily of Indiana, who had been visiting here, left for Marietta Monday. Marion Wetherell visited Marietta earlier in the week.
MENTIONED IN THIS ARTICLE
Kate Creeks
Little Son
Columbus
Stonestreet
West Virginia
Lily Hurst
Harry Leeper
Chas, Heazely
Parkersburg
S. A. Biddison
Athens
L. H. Smith
M. E
Guysville
David Sutton
Mark Sutton
Chauncey
Daily
Indiana
Marietta
Marion Wetherell
Social Visits and Birthday Dinner in Sand Rock Community
Will Hale of The Plains visited his son in law Frank Moore and his daughter. Charley Brawley and Clyde Colvin families were guests of the Grandstaffs. Margaret Ogg hosted a birthday dinner for her mother with many local families attending. Jessie Robinson and Dora Robinson visited Adelia Linscott. Harry Wharf moved to live with daughter Nora Bryson in Guysville. Wells Vandyke is ill with rheumatism. Dow Marquis attended a bell ringing event.
MENTIONED IN THIS ARTICLE
Will Hale
the Plains
Frank Moore
Charley Brawley
Carl Grandstaff
Margaret Ogg
Clyde Colvin
Dana
Mary Grandstaff
May Townsend
Lydia Moore
Dora Robinson
N. H. Colvin
Joe Frost
Charley Stable
Henry Ogg
Dora’ Robinson
Jessie
Adelia Linscott
Harry Wharf
Guysville
Nora Bryson
Mr. Wharfs
Wells Vandyke
Dow Marquis
Community Notes From Circle Hill and Surrounding Areas
Mrs Elmer Lock and family spent Sunday in Circle Hill. John Robinsons attend church at Nelsonville. Sunday school drew a large crowd. Gladys Speelman visited Mrs Charles Stewart. Mrs Charles McBride left for West Virginia due to her sisters death. John Grim and family went to New Marshfield after his father’s passing. Pearl Gorden visited her parents. Elza Cunningham visited Will Cunningham and family in Chauncey. Will Clineman and wives visited their mother here. A surprise party at Mrs Russell Childress home celebrated Harold’s seventeenth birthday. Mrs Charlesy Childres shopped in Nelsonville, and Mrs Lawrence McDonald did the same.
MENTIONED IN THIS ARTICLE
Elmer Lock
John Robinson
Nelsonville
Gladys Speelman
Charles Stewart
Charles McBride
West Virginia
John Grim
New Marshfield
Pearl Gorden
Elza Cunningham
Will Cunningham
Chauncey
Will Clineman
Will Johnson
Russell Childress
Harold
Charlesy Childres
Lawrence McDonald
County approves purchase of Elliott Hatch typewriter
Twenty years ago the county commissioners bought an Elliott Hatch book typewriter for record work in the clerk of courts office, described as a judicious investment. Also noted is Ohio University’s collegiate team beating the preparatory department 12 to 7 in a Saturday night basketball game, with 100 spectators in attendance. A. G. Miles learned of a postal service appointment, having worked with the Peruna Drug Company in Columbus. he is the son of Benjamin Miles of Athens township.
MENTIONED IN THIS ARTICLE
Elliott Hatch
Ohio University
A. G. Miles
Postal Service
Peruna Drug Company
Columbus
Mr. Miles
Benjamin Miles
Athens Township
Athens Social Notes Highlight Local Shoppers and Visits
The Plains residents visit Athens this week as Mr and Mrs Edson Riley Velma and Mr John West Myrta and Mrs Jeff Harrison join Monday gatherings. Thomas Goodfellow and son in law David Tate with Mr and Mrs Dave Aleshire shopped in Athens recently. Mrs Ray Michaels also shopped in Athens Monday. Mrs W J Hawk with sons Roy and Bob attend Hastings Blazier funeral in Athens. Mrs Roscoe Shields listed sick.
MENTIONED IN THIS ARTICLE
Edson Riley
Velma
John West
Myrta
Jeff Harrison
Athens
Thomas Goodfellow
David Tate
Dave Aleshire
Ray Michaels
W. J. Hawk
Roy
Bob
Hastings
Roscoe Shields
Also Mentioned on This Page
Athens Messenger
Audit Bureau of Circultions
Ohio
Associated Ohio Dailies
United Press News
Athens, C
Robert EK. Ward
Firth Avenue
New York City
South Wabash Avenue
Chicago
Messenger Herald
Messenger
Athena
Reymes
By Walt Mason
Deli
Glen
Tor
Teddy
Father
Grandmother
Grandma
BY Ruth Cameron
Lousehold Elimts
Wm. Barnes
San Antonio
Tex
Coolly
Henry L. Farrell
United Press
New York
Jack Dempsey
Carpentier
Jack Kearns
Kearns
Dempsey
Willard
Tex Rickard
Maumee
United States Mint
Texas
Alaska
Circle Hill
N. Court
Lons
Oswn
Audr Bossi
Ohio River
Pittsburg
Point Bridge
Herr’s Island
Davis Island
Beaver Dam
Point Pleasant
Stefan Festball
Weremola
C. H. Berry Co
Michigan Aves Co
Cu Nee
Santa Claus
the Cline Ice Cream Co
Athens, Ohio
the Rage Auto Co
Swanson Furniture Co
Ford
G. W. Hopkins & Co
Athens, O
E. F. Martin
Albany, C