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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Apr 19, 1928
Page
7
The annual spring trade-in event, originated by General in 1926 and widely imitated, hinges on General's top quality as the sole basis for success. The plan aims to attract new customers by the hundreds, with the expectation of long term patronage from buyers who “roll with us” for years.
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