The Economics of Advertising and Electric Power
A discussion on selling strategies and the education needed to market new devices contrasts with the quick appeal of familiar goods. It explains lightning’s energy value, the difference between voltage and amperage, and how continuous power matters for practical use.
Business in essentials faces fierce competition and slim margins
The text argues that selling a common necessity invites intense competition because the public quickly turns over stock. It notes that profits are slim and margins thin, while the turnover is swift as merchants race to capture demand before customers switch to alternatives.
The Public’s Spending Habits On Necessities And Pleasures
The text argues people pinch pennies on essentials yet overpay for entertainment, noting how buyers save on food by skimping on eggs or rice but spend lavishly on films. It claims the psyche is driven by a grumble at value, not a desire for value, and suggests profits lie where people spend for convenience and comfort.
Harnessing the power of lightning sparks awe in spectators
The article recalls the fascination with lightning and notes Steinmetz recent experiments on artificial lightning and its potential limits. It reflects on what man could achieve with such power after his early demonstrations.
MENTIONED IN THIS ARTICLE
Steinmetz
Belgium seeks time to fund its debt to the United States
The Belgian premier tells Gen. Dawes Belgium will fund its war debt to America soon after reorganizing finances. He cites the Dawes report as key to reparations, linking Belgium’s solvency to France and other debtors, and to Germany’s ability to pay if Allies and the U.S. stay united.
MENTIONED IN THIS ARTICLE
Belgium
Gen. Dawes
United States
Great Britain
Dawes
America
France
Germany
New York Passes Auto License Law For Drivers
The New York legislature enacts annual driver licenses with a $1 fee, examination required, and suspension or revocation for offenses including intoxicated driving, traffic rule violations, disability, narcotics use, felony conviction, or evading traffic law prosecution in another state. The measure aims to curb traffic evils and promotes inter state cooperation.
MENTIONED IN THIS ARTICLE
New York
Great American Desert and its dangers warned by Survey
Washington D C The Geological Survey outlines the Great American Desert a broad dry region spanning California to Oregon noting fragile water sources and stark landscapes. It warns travelers of sudden thirst breakdowns or getting lost and stresses extreme caution by experienced Westerners.
MENTIONED IN THIS ARTICLE
Washington
D. C
United States
Benny At
Great American Desert
Uifornia
Arizona
New Mexico
Texas
Oregon
Reyron
Salton
Sahara
Death Valley
Below Sea Level Regions and Desert Transformation
The article discusses the Salton Sea basin once part of the Gulf of Lower California, now desertified as earth upheaval separated it from the gulf. It notes irrigation from the Colorado River creating the Imperial Valley, while the desert may yield with water. Air travel aids rapid movement across wastelands, and federal irrigation efforts aim to conquer desert barriers over time.
MENTIONED IN THIS ARTICLE
Baston Sea Basin
Great American Desert
Salton Sea
Gulf of Lower California
Gulf
Imperial Valley
California
Colorado River
Colorado
Vast Crisis Voices on Nations Self-Governance
A columnist argues that a congressional committee underestimates public readiness to govern, noting a two century effort by Americans to self-rule and criticizing a government dominated by a few wealthy elites while others fear long societal reform.
Self government not easily learned in Egypt
An observer notes that Britain's invitation for Egypt to govern itself is followed by rapid decline. Cairo streets grow dirty hotels close and natives berate foreign visitors. The piece argues self-government is difficult to master and warns of slipping into poverty and indolence.
MENTIONED IN THIS ARTICLE
Egypt
Cairo
Governance Timelines Across Centuries Cited
The remark envisions long term governance outcomes for the Philippines and the United States, comparing potential efficiency and thoroughness a thousand years hence for the Philippines and about five hundred years for the United States.
Mystery of Electricity and Ether Knowledge
A reflection on early science wonder as writers describe electricity and radio as unseen forces. The text notes that people use electricity and radio without understanding their underlying nature and even question the existence of the ether.
Banting Seeks True Identity of New Insulin Cure
Dr Banting, the young scientist who announced insulin as a diabetes cure, says he is now trying to determine exactly what insulin is. He notes the product is expensive and estimates pure insulin enough to fill a twenty five cent piece could cost about half a million dollars.
MENTIONED IN THIS ARTICLE
Dr. Banting
Mellon to steer finances amid Harding era
The writer argues Secretary of the Treasury Mellon brings needed knowledge and determination to U S finances. They defend Mellon against unjust criticism, noting his persistence and capability, while acknowledging Harding’s mistakes but praising Mellon as an able leader unlikely to quit.
MENTIONED IN THIS ARTICLE
Mr. Mellon
Secretary of the Treasury
Harding
Mellon
Rockefeller Jr Entreats Dinner With New Jersey Oil Men
Delegations of workmen from the Standard Oil plant in New Jersey visit John D. Rockefeller Jr to invite him to dine. They note doctors in Europe advise red wine with meals for strength, while a local perspective favors water with ice to gain fron and tannin for reviving red blood.
MENTIONED IN THIS ARTICLE
Standard Oil
New Jersey
John D. Rockefeller Jr
Europe
Mr. Rockefeller
Iceberg Looms Near Cape Race In Ocean Route
A calm note from the sea speaks of a gigantic iceberg off Cape Race towering about a hundred feet above water. It drifts in the Atlantic, posing danger to passing ships and testing mankind’s patience against nature’s vastness.
MENTIONED IN THIS ARTICLE
Ocean
Cape Race
Prudent Warnings As Iceberg Looms In Sailors Tale
In a reflective vignette the piece contrasts old prayers with modern warnings as a revenue cutter trails a looming iceberg. It notes radio warnings guiding ships and mentions a 3,000,000 radio set milestone.
English worries over empire as home rule rises
English observers fear the empire could break up amid Egypt unrest India’s home rule agitation and a pacifist labor government. They argue Ramsay MacDonald should avoid responsibility for a collapse, noting that England’s strength lies in its fighting tradition.
MENTIONED IN THIS ARTICLE
Egypt
India
Labor Party
Ramsay MacDonald
England
Questions and Answers Information Bureau Notice
Reader information service offers answers to questions via The Athens Messenger Information Bureau directed from Washington. It cannot provide legal medical or financial advice or settle domestic matters. Send question with full name address and two cents postage. replies sent to the inquirer.
MENTIONED IN THIS ARTICLE
Athens Messenger Information Bureau
Frederic J. Haskin
Washington, D. C
Gortaie
The
Inquirer
Obscure 1914 Q&A on Mother's Day and Shakespeare Sequel
The piece discusses regular painters for the White House, notes Mother's Day was fixed for the second Sunday in May 1914 and that it falls on May 11 this year. It includes a historian noting John L. Waite was the last reporter in 1860 at Lincoln’s convention. It mentions John Ervine’s sequel to The Merchant of Venice, the meaning of taboo, Muscle Shoals politics, and phonograph counts in the U.S.
MENTIONED IN THIS ARTICLE
Wilson
Lincoln
John L. Waite
Burlington (Inc
Hawkeye
Chicago
Abraham Tincoln
United States
His. A. A
Henry Ford
Congrese
N. ¥. Thompson
Welt
BR. F. Y
Public Forum on Lincoln Gettysburg Address Recalled
A 1913 commemorative survey recalls varied eyewitness reports of Lincoln's Gettysburg Address. Attendees described how the speech was delivered with or without manuscript, differences in applause, and debates over composition and revision by figures like Sumner and Lamon.
MENTIONED IN THIS ARTICLE
Lincoln
Preas
Everett
Associated Press
Gettgebbure
Witners
Washington
Ward H. Lamon
Abraham Lincoln
Gettysburg
Nicolas
Charles Sumner
Lamon
Seward
Ard
Sowari
Speech by Daniel Wighoter delivers Lincoln quote
The speech notes a 1890 delivery citing government as for the people and answerable to them. The excerpt includes Lincoln’s line about government of the people by the people for the people and ends with a nod to not writing a pamphlet on a question.
MENTIONED IN THIS ARTICLE
Daniel Wighoter
Lincoln
Boy Escapes Injury After Hay Wagon Accident
Robert Cereghin, 12, was run over by two wheels of a hay rack wagon but suffered only bruises and scratches, not serious injuries, in the incident.
MENTIONED IN THIS ARTICLE
Robert Cereghin
Reduce Your Fat Without Dieting
Years ago the formula for fat reduction was diet and exercise. Today it is take Marmola tablets. The Marmola Co. offers prescription tablets at one dollar per box or you can order direct from 4612 Woodward Ave Detroit Mich.
MENTIONED IN THIS ARTICLE
Marmola Co
Woodward Ave
Detroit
Mich
Weather Bureau Officials Say Seasons Not Changing
United States weather bureau officials state that seasons are not changing. They attribute lingering patterns to natural climate variability with no immediate shift in seasonal norms expected. The statement aims to reassure the public about typical seasonal cycles continuing.
MENTIONED IN THIS ARTICLE
United States Weather Bureau
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