27 Sep 1914
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Sep 27, 1914
Page
1
Our Autumn Fashion Exposition was a success and the ready to wear department offers daily new gowns wraps suits and coats. Early buying is emphasized as the ideal for the well dressed woman, with a complete line of high quality garments at popular prices and rapid turnover.
Extensive additions to Choice New Suits showcase women and misses styles. The display features beautiful fabrics in black, blue and fashionable colors with authoritative styles. Special lot of Michael’s suits priced 15.00 17.50 20.00 and 25.00.
The display features a number of one of a kind evening gowns not generally on display. Each dress is made to your measurements by a famed modiste with refined style. Only shown by request and available in multiple sizes to fit all customers.
Our buyers selected a superb stock of dresses with elegant styles from fashion centers worldwide. View through windows and in the dress department to see why prices seem high but are in fact surprisingly low at $7.50 $9.98 $12.50 and $15.00.
Advertises a selection of white sport coats priced from 7.50 to 25.00. Praises the coats for immediate wear and smart appearance, inviting readers to view the collection and join the stylish set.
The hat completes the outfit and you need not overspend. Our millinery carries hats that suit all ages and styles from affordable to high priced. Distinctive designs at $2, $3, $4, $6.50 and more await, with many exclusive styles offered.
Fashion notes describe a shift from loose kimono sleeve waists to set in sleeves with masculine lines and refined vests. Solid colors dominate, plaids and Roman stripes trim strongly. High back collars and V fronts signal real style. items shown in all colors priced from 2.00 to 10.00.
The catalog highlights new silks as the source for the latest fashion, noting high lustre satins crepe de chine silk poplins and novelty weaves. Buyers are urged to choose early while color and pattern options remain widest and strongest.
Bargain alert for satin yardage now $1.00 per yard after discount from $1.25. All colors available in yard wide fabric with a pretty quality. Limited stock and quick sale.
A limited purchase offers crepe de chine at $1.50 per yard, well below the usual $2.00. The fabric comes in a wide selection of the newest shades for dressmaking and apparel.
The store promotes its large cotton goods stock for patriotic buyers and others. New arrivals include a solid fabric combining ratine and crepe with Roman stripe options. Prices list plain at 25 cents and Roman stripe at 38 cents with many fabrics ranging 10 to 50 cents.
Daily arrivals expand the jewelry department with novelties including German Silver Party Boxes filled with German silver toilet articles. Prices range from six fifty to nine fifty, reflecting new shapes and designs added in the past week.
Jewelry pages note cameo brooches as a popular trimming fad. Small versions priced at 50c and large at 8c highlight consumer interest in distinctive accessories.
A range of black jewelry pins suitable for everyone including mourning purposes. Sizes start at 38 and up.
Advertises fan shaped hair pins in amber shell and jet with some platinum sets and matching barrettes. Priced from 35 cents to 2 dollars and 50 cents for the fall season.
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