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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Sep 24, 1916
Page
11
Describes a line of dresses with air of higher priced items. Notes distinctive styles and pretty color range. Mentions fabrics including charmeuse satin serge poplin and taffeta. Emphasizes affordable pricing and attractive presentation.
Coats range from 26 to 42 inches with knee length suits near ground. Skirts hover within four to five inches of the floor. Styles favor straight and semi circular lines with high collars. Fabrics include serges, poplins, velours, broadcloths, garbadines and velvets in taupe, wine, mulberry, dark green, tete de negre and navy. Prices listed at 14.75 19.75 and 24.75 with a one price system declared.
Distinctive coats on display in mixtures and plaids with prices ranging from eight fifty to fifteen dollars and up to one hundred fifty dollars. Special velour and plush options include velovid ursal lamb and other mixes.
The text describes garments closely resembling current styles with slight variations for new silhouettes. It notes a moderate hip curve and a more pronounced side front curve, while the back and front stay straight and the skirts remain moderately long. A variety of models in many sizes are shown, aligned with fashion edicts and crafted from finest materials.
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