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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Sep 17, 1916
Page
1
We announce new shipments of shirtwaists in Georgette crepe and crepe de chine. Styles range from plain tailored to hand embroidered, with plaid and striped taffetas in colors. An early showing promises appeal for every taste.
The notice promotes waists priced at 98c with value up to $1.75. It explains bulk contracting yields better waists than regular buys and invites customers to view the new waists available at the 98c price point.
The shop reports a large shipment of the season's finest silks including burgundy wisteria prune and related purples and reds. Charmeuse crepe de chine clan plaid taffetas broad striped taffeta and satin bands are highlighted with colors and combinations ready for early inspection.
Our stock is ample to meet ordinary demand with early and large purchases already arranged for the month. Expect many sweaters and woolens this winter as silk goods remain in demand. The staple knit coats and fancier brushed Angoras are in leading shades and priced at six fifty. Visit the shop to view the line before buying.
Michael's Ready-to-Wear showcases the latest coats suits dresses and apparel from world fashion centers. The department emphasizes quality style and lower prices with added fitters and faster service as new racks of garments arrive for inspection.
The department presents a broad fall line of stylish coat suits. A growing selection offers many colors and styles. Extra long models feature hair fur trimming in wide bands across various adaptations.
New season hats arrive with Velvet tops including Velvet Tams and Velvet Sailors. Millinery designer in touch with New York trends selects stylish models, daily shipments from designers, trims copy top originals, prices from affordable to aspirational. Elevator to 2nd floor.
The article promotes the return of separate skirts as economical and practical. It argues skirts extend the life of coats and suits, reducing wear by enabling outfit variety. It offers affordable stylish options and fitting services to save money, suggesting pairing with new blouses.
A large shipment arriving this week adds strictly Japanese garments to the second floor. The Jap anese kimonos bath robes dressing coats and ladies pajamas feature crepe de chine satin and other fabrics with flowing sleeves and broad sashes. Embroidered figures and a complete line attract shoppers noting gifts for Christmas. Shop early in the underwear section.
A new line of muslin underwear opens in Athens featuring low priced gowns and Teddies. A hand embroidered wreath trimmed gown in satin sock at 1.25 draws customers, with hemstitched edge gowns also highlighted as attractive values.
A local advert touts new novelty silk hosiery from Kaysers McCallums Onyx and Luxite with prices from 50 cents to 15 dollars. It promises best quality hand finished lace inserts in high end pairs, and highlights selections from top makers as the world’s finest hosiery. Michael's is urged as the place to buy the best.
The advertisement highlights new feather novelties including long stoles capes scarves and other items arriving daily at Michael's. Readers are urged to visit Monday to see the latest creations in fashion.
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