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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Sep 06, 1914
Page
1
Michael’s unveils fresh season stock daily with coat suits dresses and waists described as the prettiest in years. Two causes drive the quality and value: beautiful upcoming season styles and three New York buyers selecting a swell line for the ready to wear department.
The latest coats feature long graceful lines away from the sawed-off shape. Materials include broadcloth serge and novelty weaves with velvet trims. The new coats suit both short and tall figures and arrive daily.
An almost complete line of silks arrives with high lustre satins and crepe weaves leading the season. Roman stripe silks pair with various dress fabrics, and the shop invites inspection promising the most complete stock ever shown in this city for wide choice and satisfaction.
Local retailers announce a large expansion in wash fabrics driven by a stronger dye market. A buyer continues to source bargains in New York, promising a varied, popular priced fabric line for Athens and nearby areas.
Advance showings of early fall millinery highlight velvet as the strongest factor in hats for ladies and misses. Gold and silver trimmings plus birds and flowers create modish fall hats. a velvet season depends on velvet supply. feathery accents and water wear items appeal to fall buyers.
The store announces full fall shelves with a wide range of fabrics for all occasions and school use. It highlights large wholesale stock enabling lower prices, more patterns, and convenient shopping, inviting patrons to join MICHAEL'S growing customer base.
The shop notes a partial fall stock with daily additions of new goods. Semi stiff collars high backed effects with vestees are popular and separate mannish vests in solids and plaids draw customers.
Miss Hilsman, our dress trimming buyer, returned from New York with imported laces bought before price advances. The store imported direct narrow laces six months ago. Dress trimmings look beautiful and entice customers to inspect the new display available now.
Our department showcases shirt waists in satin plaid backs with a manly set in vest, satin crepe de chine and chiffon styles. Beautiful waists are displayed in various fabrics and colors and priced lower than usual for quality garments.
The new models of Frolaset front laced corsets are now ready for you. Corsets are fitted to your figure and you do not pay for this extra. There is a Frolaset corset designed for every figure. Let our Corsettiere fit you now before your new clothes are fitted.
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