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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Sep 03, 1916
Page
2
The Royal Society promotes stamped pieces with full instructions and thread, covering underwear to caps. Packages include ready to finish articles and cost savings for customers. The announcement notes Mrs. Buzhardt, known as Miss Emma, returns to the art department with new ideas after months abroad.
A new shipment of pretty collars for early wear features numerous styles. Prices range from 25c to 50c with appealing trims in colored broadcloth and scalloped edges for sheer white fabrics. Additional options are offered at 75c, 1.00, and 1.25, from Namaeley.
A new sheer fabric named Maid of the Mist is showcased for underwear and dresses in pink and white. The 40 inch wide material is priced at 35 cents per yard and sold in full pieces due to high demand. Available in the white goods section.
A local shop promotes Renfrew fabrics including ginghams at 10c and 12 1/2c and Devonshire Cloth at 20c per yard. It touts yarn-dyed fast colors and prettier patterns, with Renfrew Madras Ginghams and Devonshire Cloth listed as 32 inches wide at 15c and 20c per yard.
A bustling scene in town showcases the latest veil trends the War Brides Veil blends wet and chiffon worn with hats. Shoppers are urged to view demonstrations and be early adopters before craze spreads. Also spotlighted are striped motor veils and the new Binmey Veil ig novelty for bold fashion statements.
Michael's announces exclusive sale of Pervis toilet requisites and a new autumn line including coats dresses and shirtwaists. The store presents fashionable garments at conservative prices, aiming to offer metropolitan quality while sacrificing profits to keep prices down. Early inspection of the new arrivals is invited.
The New Coat Suits Daily displays new fall coats in medium length predominance. Fur and velvet trims appear on some, while many plain tailored garments follow conservative lines. Fabrics include silk, broadcloth, serge, gabardine and poplins with some mixtures. Prices, though higher overall, have been kept down to a minimum.
The article praises an advanced showing of fall dresses, promising one of the prettiest lines ever gathered in the city. It notes ta ffta, crepe de Chine and Georgette crepe sleeves, daring and conservative color mixes, with enough stock to fill a morning inspection and an elevator to the second floor.
New waists come in Georgette Crepe and Crepe de Chine in white with tinted awning striped fichu collars and hemstitching on waist, collars, and cuffs. Hand embroidered effects and scalloped collars appear, with heavy Plauen lace for a smart, fashionable look priced at $6.50 to $7.50.
A large shipment of waists arrived, offering nearly a thousand styles copied from higher priced models. Prices are 98 cents each, with new features and designs highlighted. Shoppers are urged to buy soon to build a diverse selection.
A new shipment of felt hats arrives in rose blue mustard brown navy and white. Styles include poke roll brim and sailor with neat bands of felt or ribbon. Priced at 1.75 1.98 and 2.50 in the millinery department on the second floor.
An advertisement urges parents to equip children for travel with trunks bags and suitcases. It announces a one week September sale offering 25 percent off regular prices on luggage and notes past sales were strong. The copy stresses improving impressions and warns customers to act quickly to secure discounts.
Price reductions on Pep iperill Sheets including plain and hemstitched sets. Sizes 63 by 90 and 90 by 90 offered at lower prices, with emphasis on today’s purchase and limited hold time under an old contract. Indicates discounts are in effect now.
Beautiful pedestal lemonade glass with handle offered at 10c each. Originally sold for 15c, buyers may take as many as needed at the clearance price.
Complete line of children middy blouses priced at 50 cents. White with navy collar or white with navy cord, sizes 8 to 16. Neat middies offered as a bargain suitable for school wear and home sewing savings.
Mrs. Moore known as Miss Pearl Williams announces new fall corset models from Warners Redfern and American Lady. She invites former patrons and new customers to visit for proper fittings and alterations, promising careful measurement and personalized service to ensure the best support and fit.
Dorsey Lightning Egg Mixers popular with Athens housewives. nearly a thousand sold locally. Remaining pints at 35 cents and quarts at 50 cents. original prices 50 and 75 cents. Praised as ideal for whipping cream and mayonnaise.
A storefront urges buyers to purchase blankets now before price increases. It states current prices are already low and warns against expected elevated costs this winter, advising early investment in a few blankets.
Announcement notes rising hosiery prices and possible shortages as mills may fail to deliver. Michael in New York scoured for boot silk hose to meet demand. Stock arrives, with continued sales at old prices until changes are forced. Brands include McCallum Kayser Onyx Luxite and Michaels exclusive.
Indoor time increases the appeal of curtains. Our store offers a complete line of draperies in all grades with expert help to measure, select, and hang them. Call 950 for a home visit, then choose material and color, including ivory and green duplex shades.
Rug sellers announce price increases while old prices on mattings and linoleums remain. Store urges early planning to avoid further hikes and claims unmatched stock in rugs, mats, linoleum, and hall runners as new arrivals hit the showroom for the upcoming September rush.
Advertisement claims Little One blouses for boys aged 6 to 12 years, featuring fast color madras and shirtings in stripes and dark grounds. Sold at all outlets for 50 cents each, promising lasting color and fit.
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