29 Oct 1916
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Oct 29, 1916
Page
1
New coats dresses suits and millinery arrived to restore stock after heavy selling. Mr Simon Michael's brisk New York trip brought fresh garments on every express, elevating the department to Michael standard.
Athens shoppers find plentiful selection of wool and silk sweaters at Michaels with prices unraised from last year. Early buying by Michaels ensured large stock and savings for customers, featuring ladies all wool sweaters priced from 2.50 to 12.50 and mercerized lines.
Blankets and Comforts advertises wool white blankets priced from 5 to 20 dollars and a range of bed linens. Cotton and down filled comforts with silkoline and silk coverings are shown including two special cotton filled options a silk covered light weight at 5.50 and a sateen covered heavy at 3.50. These bargains promise relief from high prices.
Good furs to see a large line of staple black and fancy furs in the city. The display includes black fox lynx wolf and red fox Poiret fox taupe fox natural badger lynx beaver and more with fine coats some fancy and others plain. A comparison will show the right furs at the right prices.
Two illustrated models from stock shown with many more to select from. Recent weeks’ strong sales depleted stocks, now replenished with fur trimmed dresses in Serge and Silk with Georgette sleeves and gold and silver lace accents at Michael's confident shop.
The ad proclaims Michael's hats as stylish and becoming, with milliners who distinguish flattering styles. It promotes Phipps hats and a wide price range from 3.50 to 7.50, inviting customers to visit before their next purchase.
A local shop showcases a fresh stock of coat suits in blues and blacks with hints of Burgundy prune green wisteria and plush. Many are fur trimmed or plain tailored and available in extra sizes to fit stout figures. Juniors and misses sizes are offered with special sale pricing to attract early shoppers.
Women of taste seek authentic design and flawless fit. Madame Lyra Corsets offer superior materials and workmanship, with corsets tailored for individual figures. Let our fitters show them to you.
The Infants Department on the second floor highlights Cuddledown sets including robes blankets bootees designed with long scientific lines to meet infant needs. Athens exclusive agents for Ruben's vests with a complete line in cotton wool cotton and silk blends.
New shipment of coats arrived Saturday with fur coats plush coats Bolivia and mixtures. The store touts a broad line including fur collars large fur collars conservative tailored styles and encourages customers to view the selection claiming past difficulty in obtaining coats is resolved by the new stock.
The department expands with Page & Shaw's Candies joining Mirror line. Mirror candies priced 50 to 80 cents per package, Page & Shaw's boxes at 1.00 and 2.00. Sanitary preparation promises dust and germs kept away from contents.
A full Bound box of Mirror Chocolates or Mixed Candies offered for 29 cents on Monday. The ad proclaims Mirror Candy as good value and accessible, not in fancy packaging, with plain box and glazed paper revealing the quality inside.
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