28 Oct 1917
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Oct 28, 1917
Page
1
A Chicago ad describes a large stock of sweaters in wool silk and silkateen finishes. It highlights infant and children’s sweaters, sweater suits, scarves, caps, and matching scarves in solid colors and plaids. It promises helpful service and suggests customers will find exactly what they want.
Blankets arriving in large shipments stir urgency at the store’s blanket department. Officials warn prices may rise and stock could run out as winter approaches, urging customers to buy now to avoid higher costs.
The exhibit showcases complete shipments from major fashion centers with rich assortments. Buyers are urged to choose now as stocks remain varied and brilliantly complete across all principal centers.
Our books are closed on purchases made Monday or the balance charged on your November account.
New silks boast charming colors with stripes and plaids in taffeta satin interweave and high lustre charmeuse. Crepe de chine dresses and underwear in pastels and dark shades, 40 inches wide priced at 1.00 1.50 and 2.00. Trimming silks abundant for collars cuffs and other uses with a special mourning line.
The Virginia Lucky Stones are clever charms found in Virginia mountains. They come in cross shapes and various designs and are sold mounted for $1.00 and up, with natural stones at 50 cents. Sold to send to soldiers and loved ones as luck charms.
A fashion feature promotes new dresses in charmeuse and serge to pair with coats. Tomorrow brings an exclusive line not previously on display plus evening gowns in sizes from child to matron. Prices highlighted include 17.50 20.00 and 25.00.
The store showcases a large selection of coat suits from a New York purchase by Mr. Michael. Prices range from 15.00 to 32.50 with popular shades of brown blue and taupe. Styles are described as perfect with superb quality and very reasonable prices.
Merode underwear represents a comprehensive line from light cotton to heavy wool and silk blends. All pieces are hand finished and tailored for comfort with options including vests, pants, union suits, and children's styles priced from 65 cents to $3.00 for main items and 50 cents to $1.50 for children’s.
The store offers corsets from top manufacturers such as Redfern Madame Yr a American Lady Warner s and Frolaset plus silk and muslin underwear. Infant wear includes dresses underwear nighties sweaters and more. Bath robes for men and women and children emphasize quality and breadth.
An advertisement notes Linton's Spring Water is served on all floors in both summer and winter. It emphasizes careful water choices for patrons and employees, asserting it provides the best water in the area.
Local millinery touts wide hat selection and strong value. The ad claims fashionable velvet hats with feather bands and tailored styles at $3.98 to $6.50, urging women to shop for quality without overpaying.
Specially priced blouses highlight Georgette waists in white flesh and suit colors with plain tailored and embroidered effects. Exquisite epees for smart ensembles priced at 5.75, with other blouses ranging from 3.98 to 15.00.
Advertises two cotton filled comforts with silk and sateen covers. A light weight silk covered unit in various colors priced at 6.50 and a heavier sateen covered comfort priced at 4.50. The copy touts relief from high prices.
The advertisement touts a large fur selection for fur time including black fox lynx wolf and other furs. It highlights red fox Pirot fox taupe fox Australian hare Hudson seal and more with fur coats ranging from plain flare models to coats with fancy collars. It promises better value than competitors.
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