12 Nov 1916
Page 1
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This newspaper page contains 10 articles. Subscribers can read the full text of each article.
Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Nov 12, 1916
Page
1
A period feature urges shoppers to visit Michaels for Corset Week highlighting expert fitters from top brands like Fikhfern Madam Lyra Warner's and American Lady Arolaset. It argues proper fitting prevents discomfort and emphasizes corsets as essential for form and health.
An early 20th century marketing piece touts hosiery as a key wardrobe component. It argues buyers should seek quality, claims scarce stock and high prices elsewhere, and promotes McCallum's Kayser and Luxite hose at old prices, inviting customers to join satisfied buyers.
A tiny wonderful showing of shirt waists will give your view upon a visit to our store. More variety and better stock has never been our good fortune to show. We offer striped and plaid meshing, end taffeta, embroidered Georgette crepe, crepe de chine and other materials in season's best colorings. From special value wallets at 9 86 to exclusive models at 10 and upward.
The article describes Michael's as a vast exhibit with new lines of goods each day. Ready to wear, dress goods, trimmings, and novelties are displayed as soon as received, enticing visitors who note something new on every visit. The piece emphasizes the pleasure of shopping even if no purchase is made.
Unclear ad copy describes heavy fall coat suits and stock replenishment from New York manufacturers. Promises exceptional values and savings on suits, with fur trimmed options and ready-made lines. References Simon Michael and a New York trip to secure values arriving weekly.
A large new shipment features evening gowns with embroidery and Georgette Crepe, some trimmed with fur or velvet, with prices as low as 15 dollars. Coats arrive in burgundy, mustard, and navy, including fur collars and muffs, while a complete fur selection shows many serviceable options across price ranges.
The article notes designers prepare the December edition for distribution with a full stock of Standard Patterns. It highlights new patterns and steady availability for customers and tailors alike.
A printed catalog ad promotes Sterno Canned Heat Outfit No 4000 for 1.00 with a boiler kettles, heaters and accessories and a nickel plated serving tray. The copy touts durability, relighting capability, and value with other items also featured.
A local ad touts wool filled comforts and bedding with new shipments raising the standard of home warmth. The message promises superior comfort and urges shoppers to take advantage of today’s favorable prices.
The notice urges early Christmas buying to ease crowds and ensure stock. It highlights displays of holiday goods including baskets, flower bowls, vases, novelties, and a wide range of pottery, glass, and decorative items. Sweaters are promoted as scarce but available in silk, wool, mercerized, and Jersey, with a fresh shipment from New York and examples of attractive dortoe and other fabrics.
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