05 Nov 1916
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Nov 05, 1916
Page
1
A Monday event at Michaels offers a display of new fashion garments. The store notes constant arrival of fresh styles from its New York representative, with buyers selecting only suitable pieces for their clientele.
Michael's advertises superior coat suits with wide color range and style, claiming better quality and value than cheaper garments. It promotes numerous suit lots with savings of five to ten dollars, inviting customers to visit for full appreciation of stock.
Never have dresses been in better demand and we have just received a very large shipment of the latest styles. A new line of street dresses plus an ample supply of evening and party dresses with Persian embroidery, Charmeuse, Georgette Crepe, fur trims, and velvet. Models include Wool cloth pieces and exclusive styles priced from 15 to 200 dollars, promoting quick sales.
The piece extols a large coat collection with strong demand and limited supply. It highlights a wide color range including Black Navy Burgundy Prune Mustard Grey Mouse and Green. The ad promises better coats at savings, urging immediate purchase.
A large assortment features separate collars and collar and cuff sets in Geo Crepe Organdile Broadcloth and Crepe de Chine. Popular priced broadcloth collars at 59c appear plain or embroidered with colored motifs forging a nostalgic old fashioned look.
A shop explains fur purchases and value. Cheap furs may look fine but true service comes from buying the right kind. Demand and supply set prices. service and style govern quality. The store carries both affordable and better furs, including Black Fox, Poiret, Taupe Fox, Silver Fox, Red and Grey Fox, Lynx, Beaver, Mole, Hudson tiger spots, Coyote, and Coney.
Fashion demands proper hosiery with immense season demand. Prices continue to soar elsewhere, but Michael's lowers them and maintains high standards. Silk hosiery ranges 60c to 15.00, and fresh Mirror and Page & Shaws candies arrive twice weekly in sanitary packages.
A vivid display of shirtwaists attracts shoppers with a wide stock of striped and plaid messaline taffeta georgette crepe de chine and plain crepe styles. Prices range from 98 cents to $10 and up with new arrivals enhancing the large collection.
A local notice touts an extensive collection of dress trimmings in gold and silver, beads, Persian styles, fur trimmings, and many colors and widths. Shoppers are invited to come see the array in person.
Warns readers against complacency as mild weather continues and a cold wave may hit. Emphasizes stocking up now with Beacon plaid blankets in all colors for 4.50 and Beacon bath robe blankets with cord and girdle for 3.25 tomorrow. Stores promise larger selection and avoid sold out disappointment.
We have talked at length about our sweaters and assure you the right kind is here. Silk mer cerized wool Jersey and silk cloth options arrive, with New York reps sending fresh shipments. As soon as they appear, eager buyers snap them up.
The New York representative sent a shipment of black white and tan street gloves in most sizes. Meyers make and worth more are on sale while they last at 1.25 dollars per pair. New novelties in Kid and Fabric Gloves arrive with each express.
Art Needlework touts a large holiday line of fancy work with the newest and cleverest ideas. New Royal Society packages have just arrived as part of the collection.
In our Millinery department we spotlight stylish hats from street to evening wear. The salon showcases new looks hours before fashion centers, with hats priced at 3.50, 4.50, 5, and 7.50.
Readers note the season's corset fashion shift as designers urge new silhouettes for expression. Critics and shoppers weigh how the latest styles redefine fit, comfort, and posture in streetwear and evening wear.
Do not buy your corset over the counter without fitting. An expert corsetiere must try it on your figure to determine the best model. Personal fitting costs nothing extra and enhances the corset value, appearance, and comfort.
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