14 May 1916
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
May 14, 1916
Page
1
A flood of shoppers is expected in Athens this week as local merchants kick off a May sale season. Stores advertise broad bargains across departments with random sample lists showing values from all parts of the house and extra conveniences for visitors.
A brief notice advertises ribbed summer vests in sizes 40 to 44 offered at 10 cents each. Describes a full taper ed and elastic regular vest for the same price.
An advertisement notes hydrogen peroxide has become harder to obtain but offers a 4 ounce bottle for 10 cents as a special deal after mentioning a prior 15 cent size option. The item is presented as a limited sale in a period newspaper ad style.
Squares scarfs long scarfs table covers and pillow shams made of linen trim with imitation cluny and torchon laces. Values to 1.00 for 58c each.
Colgates toothpaste large size offered at most stores for this sale at 19 cents per tube, a drop from the usual 25 cents. The special discount highlights Colgate’s ribbon cream toothpaste as a bargain option for shoppers.
Ebony and rosewood hair brushes with pegged bristles sold in a large lot valued at 75k open offering for this sale at 48 cents each.
White Cape Walking Gloves in good quality leather offered in full size range. Valued at $1.25, sale price is $1.00 per pair.
Ad copy notes bargain pricing for large scalloped trim in white tan and multiple colors. Highlighted as a real bargain with 6 yard pieces offered at 25 cents each despite not being a cut price.
Michael's announces a broad sale on wool coat suits with many items offered at about half price or slightly above. The promotion emphasizes closing out all suits before next season, touts wardrobe indispensability, and notes garment shortages due to a distant strike impacting east coast supplies.
The passage highlights a striking array of parasols in colors and novelty stripes. It emphasizes their beauty and varied patterns in black and white and notes that prices are very moderate, offering good value compared with the high market.
An old column urges women to choose the right corset to enhance style and carriage. It promotes American Lady Corsets with back lace and front lace options as a marker of smart dress. The piece links corset quality to social perception and fashion success.
An advertisement offers black silk hose with sisle sole and embroidered boot, available in black or white with contrast embroidery. Special sale price is 89 cents per pair, with some listings noting a regular price of $1.00.
A sale offers Michael's pillow cases at 15 cents each. The items feature a stop rip border and are advertised as very good quality, with 18 cent cases mentioned as comparison.
A local ad promotes 12 cent pajama cloth at a special sale. The yard wide material features a soft finish and best quality, advertised as never lower than low market pricing.
Wide hair ribbons in moire taf feta and fancy floral patterns plus hat trimmings are advertised at 25 cents each. The sale highlights value for ribbons that are wide and visually appealing.
A sale offers white wash skirts in 98 cents each, cotton corduroy and cotton gabardine fabrics in six styles, including plain tailored and pockets options. Values up to $1.50 previously, now discounted to 98 cents.
Shoppers are offered mid weight jeans in white red and blue trim at 89 cents each, savings from regular one dollar values. The text emphasizes neatness and quality for the bargain priced goods.
A new lot of waists arrives with nearly a hundred styles in voiles organdies and silk malls in solid white and stripes. Values up to 1.75 are offered at 98 cents, highlighting the economical fashion find.
A neat round machine embroidered scalloped mat with clever designs for pedestals and sardine cans, suitable for various uses. Special price five cents each.
A local sale promotes Charmona face powder priced at 25c with a free 15c talcum powder box with each purchase. The advertisement highlights a value deal aimed at attracting shoppers.
A sale offers a 100-piece dinner set in two patterns with 10¢ pieces to set. Regular value listed as 15.00, now reduced to 9.98, advertised as limited and unlikely to last.
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