07 May 1916
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
May 07, 1916
Page
1
A Athens shop blasts spring coat suits in a decisive sale as summer approaches. Limited stock is closed out at half price or less due to favorable garment market offers. Buyers are urged to purchase now for summer travels or staying in Athens, with each suit described as a rare value.
The ad promotes a summer dress sale with voile, organdie, silk, taffeta, crepe de chine and satin dresses in white and colors. It highlights a large stock of fabrics and styles, mentions reduced former-season dresses, and urges shopping on special prices and new arrivals from the past week.
The advertisement promotes May sales on spring millinery with stock reduction values aimed to entice buyers to purchase now. It highlights new sport hats, striped effects, and color combinations matching new sport skirts, urging customers to act before many weeks pass.
A Monday sale offers about fifty muslin kimonas and negligees in pink blue and lavender originally $2.50 to $3.50 now $1 for Monday only. Also featured are boys wash suits in white galatea poplin and rep sizes up to 6 years with pink or blue collars and belts and striped options at $1.25 $1.50 $1.75 or $2.25.
The store expands its underwear section with new wardrobe cases and updated corset lines. Mrs. E. E. Moore leads the department offering Redfern Madame Lyra Frolaset American Lady and Warner's Rust Proof corsets from $2 to $10. Belts and brassieres in elastic treco and net show sizes for stout to slender figures as well as new silk undergarments and crepe de chine gowns.
Summer dress fabrics are offered with numerous Voiles and patterns to mix and match. Descriptions highlight wide widths around 40 inches, broad stripes, plaids, and many color combinations. Priced at 25c 35c and up.
We have new stock of open stock china in two patterns a thin gold band and a floral design with gold. Buy individual pieces to avoid matching issues with sets and to replace broken pieces easily. Prices are no higher than sets and we invite you to view this new dinnerware lineup.
The store assures a steady summer supply of hosiery despite rivals having none. It promises delivery intervals to keep stock fresh, offers a guarantee on every pair, and highlights a wide range including black white striped hosiery at 1.00 and boot silk at 50c. Sold exclusively in Athens by Michael's with Holeproof Onyx and Loxite lines available.
A complete stock of riplette fabric summer quilts is featured with lighter weights that wash well and resist tearing. The shop presents a wide range of designs from crib to extra sizes, including crochet and marseilles spreads arriving in larger numbers for all seasons.
Bold colors in silks lead the season with unlimited options. Stripes and plaids dominate, offering a comprehensive line of fancies. Taffetas and georgette crepe appear in many shades, with crepe de chine popular for dresses and underwear.
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