31 Mar 1918
Page 1
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This newspaper page contains 16 articles. Subscribers can read the full text of each article.
Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Mar 31, 1918
Page
1
A fashion note touts Spring suits offering pleasure and individuality. It highlights medium and short coats with contrasting vests, tailored and frilled vests, plain skirts with pockets, pleated models, and narrow widths. Fabrics include serges, poplin, gabardine, silks, and wool jersey, plus cleveless coats as a popular innovation.
Separate skirts styles are essential to your wardrobe as any garment. The piece urges choosing arate skirts and mentions io pros blouse and a player in tone of a fashion column.
The article highlights large bags as ideal for this season while smaller purses remain versatile. It notes their appeal to knitters and shoppers, promoting conservation and practicality for women and merchants alike. It showcases large bags in Maire, Latin, patent leather, black and other colors.
Hydrogen peroxide offered at 18 cents for a full pint bottle of best grade peroxide. This price undercuts recent buys as low as 25 cents. Peroxide deemed essential for every home and available in sufficient quantity now.
New and desirable spring voiles offered in stripes, plaids and figured patterns. Large range in solid colors, corded or plain weaves, gingham plaids and silk striped voiles. Prices from 29c to $1.25. Comprehensive new show in store.
A display of spring dresses in Georgette crepe, satin, taffeta, and foulard patterns arrives for Easter selling. Plain and printed styles include contrasting materials, with Misses and juniors sizes on sale Monday.
Buyers planned early for a great shirtwaist season and achieved productive results. The display shows extensive blouse options from 98c tables to $15 and $17.50, with many handsome pieces and strong value across the collection.
Neckwear departments announce shipments from their New York representative. Old seasonal buying is discarded in favor of fresh lines each time new styles appear. This week’s neckwear is extremely smart and prominent in the store window.
A newspaper style notice offers umbrellas and shower sticks for sale at $1.19 per lot. It highlights a cotton Gloria on a Paragon frame valued at $1.50 and notes sales as low as $1.25. Ready for April showers.
A sale offers 7 hole-proof silk hose at $1.00 in black white pearl grey and champagne colors. With hosiery prices rising during wartime, buyers can purchase unlimited black and white pairs at the same price while grey and champagne remain limited.
Wide ribbons at 25 cents greet shoppers featuring Moire, Taffeta, Flowered, Satins, Faille and other wide ribbons. Suitable for hair ribbons and hat trimming. Values to 38 cents per yard, bargain price of 25 cents.
A department showcases a superb Spring collection of hats from leading American producers and designers. The display emphasizes wide variety in styles from close fittings to large picture hats, with vibrant colors and attention to fitting diverse head sizes and ages. Local visitors praise the breadth and beauty of the assortment.
Readers are told that the first season features many changes and advanced ideas in silk and Shetland sweaters. The note asserts sweaters have surged in popularity and retailers struggle to keep stock, highlighting handsome sweater coats and middy styles.
Textile ad highlights silk hosiery in black white and colored options priced at $1. It promotes matching shoes and the availability of Lisle silk blends, noting popular oxford styles and appealing to shoppers seeking coordinated footwear and hosiery ensembles.
A local ad promotes Renfrew Madras ginghams in various colors and combinations. It highlights gingham as a prime wash material and notes the future price at 60c, while current sale offers 89c per yard. Easy access for shoppers to stock up on gingham for sewing projects.
A remarkable display features silks not previously shown this season with fancies in vogue. Highlights include pretty foulards Radium Willow and other printed patterns plus Georgette Crepe in novel patterns. Novel novelties and leading shade selections complete the assortment.
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