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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Mar 26, 1916
Page
2
A bold announcement for a March sale at W. T. Gollins & Go begins with a demonstration in force. The ad promises merit in merchandise pays and asserts the store’s stable, forward-moving business approach to attract customers tomorrow morning.
New stock arrives with navy blue Dutch blue reseda green and black suits. Belts, ripple skirts and shepherd checks feature in charming styles.
Tomorrow to 200 new suit models arrive fresh from New York manufacturers. Prices start at $25 with values up to $37.50. Flapper styles, wide braid accents, and various colors plus latest straight and flare cuts. Also Silk Dresses $12.50 to $15.00 on 2nd floor, with 200 spring dresses in crepe de chine and taffeta, shades from blues to greens and blacks, values up to $25.00.
Readers can find spring headwear patterns modeled on the latest fashions from leading milliners. Prices ranging from five to seven fifty dollars offer stylish hints to suit individual taste and enhance personal style.
Seperate Skirts priced $5.00 and up with a wide range of styles and fabrics. Navy gray black white stripes checks plaids and mixtures featured. Black taffeta and silk faille skirts white serged skirts trimmed with pearl buttons plus golf skirts in red and gray with large pearl buttons. Second Floor.
Nearly 1,000 new dresses arrive this season with the latest spring styles. Any dress normally priced at 1.25 dollars is offered for 1.00. Prices include 1.28 dollar dresses also marking down to 1.00. Floor sale noted.
A vintage retail notice promotes the second floor girls dress department with a $1 to $5 price range. It highlights ease for mothers and invites shoppers to browse the selection to see dresses as the child would like them.
Striking new crepe de chine blouses in pinks flesh and white at 4 50. Georgette crepe waists in several colors with prices 2 50 to 4 50. Dainty net waists in white, butter, and black at 6 50. Over 500 new spring crepe de chine waists in fresh shades on sale table. SPECIAL SALE of waists at 2 50 values up to 4 50. 300 spring waists in crepe de chine satin and ribbon stripe at 2 50 on center table.
A department store advertises a special silk hosiery sale featuring Gordon and Phoenix brands. Every pair is new, properly dyed and finished with no cheap imitations. Prices vary from 50c to 2.00 with many shades and patterns showcased on the main floor.
A stock of coats described as never so complete includes coats for misses and Indies with patterns such as Black and white plaids checks and cloths. Pretty white chinchillas are noted among the selections.
General John J. Pershing, famed for bravery in the Philippines and his pursuit of Geronimo, is described as a skillful leader with an 80 strong combat record. He earned the respect of Moro tribes, becoming a datto and judge, and later led actions against the Moros in Mindanao and Bacolod.
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