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This newspaper page contains 14 articles. Subscribers can read the full text of each article.
Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Mar 26, 1916
Page
12
The Athens shop showcases new suits from American and copied foreign designs aimed at well dressed women. Styles favor blue, white and grey with full coats and skirts and pockets. Juvenile and Misses suits highlighted. Special values offered at 15 20 and 25 dollars.
Advertisers tout durable sports coats in striped chinchilla corduroy and checks. Prices range from five to twenty dollars and the store highlights a varied line designed to fit a wardrobe, with emphasis on practicality and value.
A local ad promotes black and white silk hosiery made of synthetic silk. The hose are fully silk except for a risle top and come in all sizes. Offered at 59c per pair, retailing stronger goods elsewhere at 75c. Scarcity on the market makes this deal especially appealing.
A new line of shirting silks has arrived featuring beautiful colors and patterns. The fabrics are full yard wide with many intricate stripes to appeal to both men and women. Priced at $1.25 per yard.
A sales pitch highlights silk fabrics for season tickets and fashion, featuring taffetas in stripes and plaids, crepe de chine solids, and 36 inch Everybody's Silk. Prices range from 35 to 2.00 yards, with emphasis on lighter colors for undergarments foundations and linings.
Springtime caution urges careful water use and safety. Linton's Spring Water is endorsed by physicians and provided free to patrons. Water is served in sanitary coolers to ensure purity.
A local shop promotes its millinery department highlighting exclusive hats at popular prices. It notes new models daily, with ranges at $2.00, $3.00, and $5.00, while continuing to offer a large stock of finer hats and continued service to customers.
The article promotes a mid height new bust line as the latest fashion. American Corsets and American Lady Corsets are highlighted for shaping the torso with a slight waist curve and snug hips, offering back lace and front lace designs suited to various figures.
A bright display of spring dresses features taffeta crepe de chine silk and Georgette crepe with shoulder cape effects and flaring hems. Styles range from long tunics to party and street wear in colors like old rose silver grey navy and twilight blue. Prices are affordable with up to date designs for any occasion and size.
The text notes securing agency for Standard Patterns including Standard id name and Stentert in Dge. Each pattern is shown in a living model style adopted by Standard. Standard Styled appears in the initial publication of Standard Patterns months before other fashion journals. The Designer is described as the official publication.
Every month The Designer visits subscribers with smart fashions and fiction. Fashions from Paris and New York contribute gowns coats blouses and apparel for the whole family. Standard patterns reproduce these styles simply and economically with guaranteed accuracy.
This week we offer a year’s subscription to The Designer plus a copy of the Quarterly Style Book with a 15c pattern coupon for 50c. Call monthly at our Standard Pattern department to obtain the Designer before the offer expires.
A garment supplier promotes Spring Weight Knit underwear featuring Merode and Globe lines. They advertise union suits, a camisole top, tight knee and wide knee styles, low neck scalloped bottoms, and prices from 50c to 1.25. The message invites bids for the season and highlights a broad assortment of styles.
The article notes a spring neckwear trend offering a full new line with prices from a low 25 cents to 3 dollars 60 cents. It highlights cape effects in Georgette Crepe Organdie Lace and other fabrics with collars cuffs chimisettes and high back collars in white hand painted effects and color combinations.
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