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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Mar 22, 1914
Page
6
The outer case uses klin-dried oak with grooved panels and shellac finish, plus high quality coach varnish. The inner body of seasoned white-wood is zinc lined with hardwood cleats for support, creating a strong refrigerator. Mineral felt seals the space between cases and the floors align with door bottoms for easy cleaning. Odorless Enamel lining and wire racks equip the provision chambers.
An advertising brief highlights Belding's New Perfection refrigerators featuring one piece seamless design with raised beveled panels and solid brass nickel fittings. The copy emphasizes durability and quality in a period appliance context.
The article contrasts critics and housekeepers about Gelding-Hall refrigerators noting iceman and plumber objections to their ice use while thousands of housekeepers praise their low ice consumption simple design and sanitation. The piece ends with a sales pitch inviting readers to view the refrigerators.
The author argues mineral felt made of mineral wool asbestos and hair felt provides superior insulation for refrigerator walls doors and lids. Tests cited from John M Ordway Tulane University show dead air space minimizes heat transfer, with the claim that their product yields lower temperatures with the same ice amount.
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