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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Mar 19, 1916
Page
6
Our Ready-to-Wear Display showcases spring suits and dresses from top designers. Beautiful fabrics and novelties like garbadines serges silks checks and cape effects greet shoppers with bold belts and gay linings. Prices run from 12.50 to 75.00, reflecting a wide range for fashion minded customers.
The new dress designs dazzle with rich materials and soft colors. The display promises a large and beautiful collection ahead of demand, showcasing irresistibly charming gowns that set a high standard for the season in Athens.
An advertisement promotes Wayne Knit and Niagara Maid hosiery offering Wayne Knit hose in all weights for 25c to 12.50 and Niagara Maid glove silk hose at 1.50, targeting women and children with a focus on quality and value.
Our new spring lingerie surpasses prior stock in beauty and quality at moderate prices. Corset covers with silk and lace range from 85c to $1. Lace trim drawers 25c to $1. Pretty underskirts 50c to $2.50. Flesh colored nainsook gowns 1.00 and 1.25. White muslin gowns 50c to 2.50. Flesh nainsook petticoats embroidered in blue at 1.00. Flesh colored nainsook teddy suits 1.25. White nainsook envelope teddy suits 65c.
The Niagara Maid Silk Gloves arrive in new spring assortments including white gloves with black stitching and black with white stitching. Priced at 60c per pair, these gloves come in white and black in all lengths.
An ad touts unlimited hat variety to fit every taste and budget. It promises quality and style at affordable prices with ready trimmed hats starting at 2.50.
The ad promotes La Victoire corsets with personal fittings by a corsetier. It emphasizes the modish silhouette, smooth hip line, straight back, and new waist line. Corsets range from 1.00 to 10.00 dollars.
Attractive waists featured include white Georgette crepe, crepe de chine and Georgette blends, silk Marquisette, fibre lace and chiffon. Wash silk waists and crepe de chine in multiple colors priced at 2.50, with specials at 98c and 50c offering waists from 0.50 to 0.85.
White middy blouses shown in solid white with side lacing or plain, available with short or long sleeves. Styles feature red and blue collars or pink and blue stripes. Prices range from 50 cents to 1.00.
Advertises Electric House Dresses in ginghams percale chambray and fast colors priced from 1.00 to 2.60. Highlights the adjustable dress and the handy dandy dress apron combination urging customers to see the line.
You can buy your children s dresses here for less than you can have them made. We show everyday gingham and percales dresses and party dress up styles. Dainty white dresses trimmed with lace embroidery and colored ribbons priced from 1.25 to 3.50.
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