Michael's Spring Beauty Display Debuts
The article highlights Michael's fashion and decor collection titled Spring Beauty, showcasing seasonal color palettes, new arrivals, and in-store events to entice shoppers.
12 Mar 1916
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Mar 12, 1916
Page
1
The article highlights Michael's fashion and decor collection titled Spring Beauty, showcasing seasonal color palettes, new arrivals, and in-store events to entice shoppers.
The text proclaims Style Week as proof that American designers lead in freshness charm and variety for women. It notes foreign models are present but American production holds first place in public approval, aided by strong ties with fashion authorities.
The season introduces boleros short jackets and tailored bodices with full skirts drawing on Spanish art for a somber, severe line. A new Spanish opera Gayescas at the Metropolitan echoes the style shift as coats shorten, while many American inspired suits remain in demand at 15 20 and 25 dollars.
Fashion notes emphasize spring dresses using silks poplins taffetas and satins with georgette crepe net and tulle. Trends include minimal trimming wide braids cape effects long tunics full flaring silhouettes short circular peplums and new sleeves. More models debut this week.
Separate skirts offer many styles from yoke designs to hip emphasized bil lowly cuts. Fashion features include hip draperies, jaunty sport skirts with white belts, checked fabrics, and tunic taffeta skirts. The season celebrates a wide range of pretty separates.
We present a broader range of clever shirt waist styles this season with striped crepe de chine radium silk georgette crepe and taffeta silk waists in white and popular colors. Silk waists priced from 2.48 to 12.50.
The millinery salon presents spring styles from world designers with models copied from famous lines. Sale emphasizes popular priced hats at 2.00 3.00 3.98 and 5.00, offering value beyond their prices.
Local retailer promotes 98c shirt waists as best value with new models added this week. Emphasizes nonmarked price and aims for quick sales and high customer satisfaction.
Informal advert invites shoppers to self-serve the purest water from sanitary bottle coolers labeled Linton’s Spring Water. Water is offered free to customers browsing town shops.
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