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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Mar 11, 1917
Page
1
A New York designer presents Silverleaf suits for girls from age 10 up. The little outfits feature red skirts and coats in durable fabrics like shecks-wool poplin gabardine or serge. Mothers and daughters alike will admire the economy and style of these jaunty outfits and are invited to visit and try them.
The new silks are charming with large patterns woven into the fabric. Khaki Kool, Pussy Willows, Rajahs, Pongees, and Yosan appear in solid and striped styles. Silk shirting in washable, popular colors and showy patterns fills the display.
The H C of L styles influence is hinted as new novelty leather luggage appears. Patent Leather Suit Cases Overnight and Week end Cases and hat boxes are lighter and cheaper than solid leather. Hat boxes hold apparel and can be checked or carried. See these on display at Michael's.
Season resplendent with pretty dresses in our Ready to Wear department. Colors blends of Georgette Crepe, Satins, Taffetas and Khaki Kool with beads and embroidery. Long waisted and short waist models available, modest prices, styles for young to older ladies, plus beautiful evening dresses.
A promotion extols Redfern Corsets as the finest choice for women of taste. The copy claims there are no corsets that excel Redferns, with praise for delicate lingerie fit, pretty materials, and exquisite trimming.
A local ad invites patrons to visit the new millinery parlors to share the enthusiasm for a spring millinery display. The message emphasizes pride in the showing and hopes customers will enjoy the collection and visit soon.
Manufacturers present sport blouses described as fashionable yet tasteful, offering combinations of er de Chine with Orchid, Gold, Jap Blue and Green. If you have not seen these sport blouses, inquire. Also featured are Georgette Crepe waist, Crepe de Chine and Tul Silk striped models.
Ladies outfits advance with fancier styles, stripes and colors. Socks and candles marketed by Michale's, with glass jars and sanitary packaging. New perfumed Lingerie Clasp and sterling silver offerings at 75 cents. Spring drapery nets, expanded ready to wear service, and finishing touches to the French Room signal new action.
Prices for Hoseproof hosiery have advanced by 8 and 10 cents per pair while using the same ironclad yarns for durability. Holeproof hosiery is guaranteed for perfect wear and the factory will replace a pair if not satisfactory.
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