06 Mar 1910
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Mar 06, 1910
Page
1
It is springtime and Michaels promotes easy shopping with newness in wear and home goods. Beautiful spring coats and suits priced from 12.50 to 75.00 are displayed daily for shoppers seeking up-to-date fashion and home items.
The ad touts a 34 inch coat with 4 buttons and silk lining, described as the nobbiest cut. It markets a nine gored full plaited skirt and a Panerette fabric in Gazelle shade, offered as a leader at 27.50 down from 37.50, with Navy option also available.
The catalog describes an all wool French Serge Walking Coat and matching skirt with blue tones, priced at 15 dollars, plus a higher priced English inspired suit at 37.50. It highlights numerous dresses for children and Misses, with colors like Thames Grey, Autumn Leaf, and Reseda Green. The sale promises hundreds of new models, emphasizing quality fabrics, trims, and reasonable prices.
A vintage dress advertisement describes spring fashions and price ranges from 5.00 to 125.00. It promotes Pongee and Shantung fabrics with styles for street, church, reception, and ball wear. Several dresses are detailed with prices, embroidery, sleeves, and silhouette notes, highlighting discounts like a 40-dollar dress marked to 27.50. A corset fitter is advertised as an added service.
A flood of over a thousand new skirts arrives this week with four leaders for tomorrow's selling. Prices range from six to ten dollars. notable from Shepherd Plaid in all wool with tunic braiding and plaited skirts. The finest French voile options promise durability, with discounts well below typical retail, including a standout skirt at nine fifty versus twenty five dollars elsewhere.
Fragmentary item touts Paris hats as stylish and beautiful with appealing prices. The note promises delight in the fashion choice, hinting at accessories and appeal without detailed specifics.
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