05 Mar 1916
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Mar 05, 1916
Page
1
Michael's presents a spring garments display praised as the prettiest ever in the city. New suits dresses and millinery arrived Friday and Saturday and will be shown tomorrow with focus on juvenile and misses lines.
Fashion notes describe spring frocks in silks and taffeta with georgette crepe blends. Garments feature high self or bengaline collars, embroidered details, peg top skirts, tunic effects, and a full color line including rose, aero grey, navy blues, and other shades.
Silk buyers fill the shop this week as Michael's showcases new arrivals including iridescent stripes, plaid combinations, new taffetas, and moneyback silk with an attached insurance policy. Crepe de chine priced 50 cents to 2.50 dollars. exclusive Pussy Willow silks described.
New arrivals in wash fabrics offer a wide range of colors and combinations. A 40 inch voile fabric with beautiful designs is priced at 25 cents per yard, presenting a splendid value for shoppers.
Satin striped voiles on white ground described as a fresh spring and summer fabric. The item features a 60 inch width with a price of 38 cents per yard. This compact note highlights fabric availability and basic specs for potential buyers.
Devonshire Cloth is sold in solid striped and plaid effects in best shades. If any piece fades it will be replaced with a new piece. Yardage 20 cents per yard, width 32 inches.
Mercered poplins silk finished in white and other colors. Amit fabric 27 inches wide priced 25 cents per yard. Navy, capen, linen blend for all usages noted.
Michaels presents a specialized display of women's spring suits for 1916 emphasizing taste and knowledge from 34 years in business. The collection features picturesque wheel fashion, Norfolk suits, trimmed collars and sleeves, novelty reverses, and self trimmed motifs with pockets in both skirt and coat. Prices highlighted at 15, 20, 22.50, and 25 dollars.
The article notes wrist length sleeves approved for early spring with discussion of longer sleeves as alternatives in warmer weather. It highlights large collars, georgette crepe waists, radium taffeta, crepe de chine fabrics in solid and striped styles. Quistock showcases a wide, color rich collection in many sizes.
Special price 19c for large Colgate toothpaste advertised as JC Ribbon brand. Stores widely carry the item with a 25c list price previously.
A local millinery store showcases 5 Emge hats and many leading makers like Phipps Morehead Jardine Castle among a vast selection. Styles promise quality and fit with on site milliners ready to design a hat to suit requirements. Special showing this week features hats priced from $2 to $7.50 and new models arriving daily.
Monthly shipments offer over a thousand waists at 98c each. The ad boasted quality comparable to higher priced options and suggested high-volume quick sales would bring customer satisfaction and savings.
Manufacturers report strong demand for new season separate skirts with rush shipments. Tub skirts fit smoothly at the hip with circular flare, some styles use fitted yokes with gathered or plaited skirts at the hip line. A special $5.00 skirt is highlighted as a value.
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