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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Jan 14, 1917
Page
1
The notice promotes MICHAEL S 35th annual sale of muslin underwear linen and white goods in January. It mocks high prices and urges shoppers to visit, claiming discounted cotton and linen items and a long store history of sale events with emphasis on attracting customers.
Low neck and short sleeve gowns with embroidered trim in soft Namsook material. Domestic stock offers six large muslin gown lots at 98c to 4.98, with V neck and neck styles advertised as remarkable bargains.
Corset covers on bargain tables described as indispensable garments. Dainty lace trimming and fine materials like fine batiste and English soft nalzok are highlighted. Four attractive lots priced at 18c 28c 48c and 58c. Large varied assortment offered to readers with suggestion to stock up.
Six large lots of muslin underskirts offered at special prices 986 1.18 1.38 2.18 2.98 3.48. Shoppers encouraged to consider the savings on garments and prompted to call them pitticoats or underskirts.
Advertises large lots of muslin drawers crepe d Chine camisoles and gowns at low prices with multiple lot sizes and price points. Claims substantial savings and notes it is the best offer in 35 years.
The ad touts low prices on white goods and linens including 12c yard fabrics such as Flaxons and Madras, with sale items at 20c 25c and 35c per yard and Turkish Bath Towels at 4c to 6c and bundles at $1.00. Baby specials offer a bath set with towel and wash cloths at $1.19, originally $1.50.
Bargain lot sale features underpriced linens including 70 inch Linen Damask at $1.25 and $1.50, Ten-quarter Union Linen Sheeting at 59c, and large Marseille and Satin Spreads discounted to $2.98 and $3.68. Madeira stock offered at one-fourth off, White Sale items like 27 inch Dimity Checks at 11c, plus Turkish Bath Towels and All Linen Huck Towels deeply reduced.
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