27 Feb 1916
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Feb 27, 1916
Page
1
Spring shoppers are told stocks are better and styles prettier with no higher prices. Import difficulties push American makers to focus on the home market, saving money and delivering attractive fashions. Early shopping is advised, with all Monday purchases charged to March accounts.
New American designer coats and suits promise elegant, high quality garments with rich colorings and trim. Short coats and full flare skirts in navy twilight blue green grey black white cex and rookie hues, priced from 15 to 75 dollars.
A newspaper note touts fashionable dresses in street, afternoon, and evening styles. It highlights taffeta silk crepe de chine messalines and trims of lace and chiffon, with colors like black navy old rose and silver grey. Prices are advertised as very low.
New spring shirt waists showcase diverse styles for all ages with high necks and long sleeves as on trend and convertible collars for flexibility. Options include low neck and short sleeves in lace chiffon georgette crepe de chine striped crepe de chine and radium silk, with crepe de chine waists from $2 and select fine models at $4.50.
A local shop touts new wash goods for spring with many plaid voiles, florals, stripes, Devonshire Cloth, Romper Cloth, and ginghams. Fabrics are advertised as fast colors and available in large and small sizes across varied shades.
A local retailer promotes a limited sale of silk underwear including Kayser's vests knickerbockers camisoles gowns and princess slips. Many pieces are slightly soiled mussed or from broken lots offered at prices even lower than half price to clear stock and start the season strong.
Athens unveils a premier millinery display touting first with new styles and full stock of models. Buyers assembled early for shipments while hats like Jaunty Ready-to-Wear and Vanity lines attract customers with values from two to seven fifty.
The store announces new silks arriving with an almost complete line ready for customers. Demand for early shipments is noted as the stock nears full completion. ABeautiful assortment of striped silks for ladies blouses and iridescent striped silks attract attention.
A large store introduces weekly new waist models at 98c, highlighting popular demand and superior value. Selected waists display style and worth up to $2.00, with the current choice offered at the 98c price.
Martex unveils a solid color Turkish towel in pink blue and orange with a white border priced 65c. A striped Martex towel in various colors is available in large size for 38c. New wash cloths come in colors at 10c each.
A week of transformation in the white goods section adds new arrivals including shirting madras at 20c and 35c along with striped and plain voiles. Flaked marquisettes and new weave oxfords join wash gabardine for skirts and suits as early buyers are urged to view the stock.
The store announces new corsets in all sizes now available after prior small stock. Knife metaphor aside, both small and large sizes are represented with unusually strong values. Two lots remain with prices down to 98c and 1.89 for items valued up to 6.50.
The corset department reports strong demand as odd lots approach clearance. This week adds a new stock of brassieres with two price points, offering items up to 1.50 value at 20 cents and 49 cents.
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