25 Feb 1917
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Feb 25, 1917
Page
1
Spring coat suits arrive in Jersey cloth Gabardine Serge Silks and novelty fabrics in beige gold chartreuse apple green grays corals navy blacks and silks in solid colors or plaids. Mid length coats with broad collars and clever models pair with skirt lines featuring extended waistlines frilled tops or neat belts. Full skirts remain popular with pleats and yoked effects shaping fullness. Buy now to enjoy long wear and style.
Millinery Parlors showcase the prettiest hats seen. Springtime models brighten the stands and cases as Jaunty sport hats in Milan hemp and Panama stir interest. Many hats for motoring, street wear and dress, with popular prices and dash.
A vintage veil promotion touts Van Raalte veils with stylish patterns and colors. It promises veils that stretch without tearing and wash without wearing, suited to every complexion and costume.
New patterns in wash-shirting silks feature broad and narrow stripes in vivid colors. Ideal for men and women shirts, offered at 1.25 dollars, cheaper than city prices of 1.50 to 1.76. Limited quantities, attractive shades shown for the season.
Pretty new dresses for the children in gingham chambray madras linen and other wash fabrics. Styles copy older sisters with ruffled over skirts and delicate effects. The little girls from 14 summers to toddlers will be pleased at reasonably priced ranges and many styles.
Big shipment of Mother’s Friend Wash suits for boys up to 6 years. White, blue stripes, linen tones, and color blends in solid and striped fabrics. Economical prices from 1.25 to 2.00 dollars and up. Practical, easy care outfits to save time and effort.
A large assortment of children hats is available in colors white blue pink and black checks and solid dark tones. Prices range from 650 to 280 with charming designs that will heighten a child’s appearance.
Fashion news notes a shift to tailored ready-to-wear suits for girls from ten upward. Norfolk made, these mini outfits feature semi Norfolk cuts, masculine collars, patch pockets, and self material skirts in checks and serge. Prices are reasonable, and the styles delight both mothers and young wearers alike.
Royal Society hosts at Michael's showcase includes embroidery designs and threads for embroidery crochet and knitting. New stock after a New York buying trip promises scarce goods but beautiful wares. Spring cleaning items floor mops cedar oil polish and glove clearers featured. French Room nearing completion and Toilet Goods highlighted with spring fabrics and lower prices.
One Piece dresses dominate spring style with georgette crepe and taffeta silks. Misses and all ages offers fit every occasion, with Crepe De Chine and mixed fabrics in wide ranges. A vast showing promises popular prices and early selections.
An early 20th century advertisement urges mothers to buy Silverleaf suits for girls ten and older. It promotes Norfolk and plain coats with detachable silk collars, pleated skirts with suspenders, and emphasizes smart styling, affordability, and no obligation to purchase.
A vintage note suggests updating winter outfits with light weight neck fixings and new collars. It advises early spring purchases or adding a spring-time touch to collars to refresh appearance. Bold colors pair with winter salts and dress trimmings for a renewed look.
Georgette blouses in white flesh gold and Tea Rose are shown in embroidered and lace trimmed shirtwaists with French touches. Crepe de Chine options in many styles announced with appealing models and sizes for all. A pound of Mirror Chocolates Monday for 28c, highlighting quality.
Fancy hosiery is still the vogue with shorter skirts. We present a line of fancies at $1.00 equal to the $1.25 fancies. Popular colors include greys, gold and greens in many color combos. We will not advance prices until forced, so lay in a supply now to save.
A sales notice touts 960 shirt waists with over 50 styles. Prices are 98c each while Paul Jones Middies are $1.00, cheaper than elsewhere at $1.25. The ad frames the deal as superior buying and urges customers to see and buy.
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