20 Feb 1916
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Feb 20, 1916
Page
1
Our departments showcase the newest spring apparel and millinery. For weeks our buyers scouted eastern markets to secure merchandise aligned with the Michael's Method of store-keeping. Visit to see the evidence of our effort.
The store Advertises a stunning array of waists in radium silk chiffon georgette crepe waists crepe de chine and taffeta. Embroidered voile and lingerie trimmed in lace create numerous regu lar tub waists. By far the best showing to date.
The ad promotes shirt waists with many new models on display at a small price. Values up to $2.00, with a choice of the lot 98 cents. The styles are described as good and some are advanced models.
The new dress trimmings leave little to desire with purses already secured. Low priced popular priced and expensive items all attract buyers. Lace flouncings edgings bands trimming braids pearls brilliants roses embroidery flounces and other novelties fill the display.
A local sale of muslin underwear continues this week at Michaels. Shoppers found many garments priced below half, with some slightly soiled but not damaged, requiring washing to restore whiteness. Large crowds attended, tables were disturbed, and more stock remains available for purchase this week.
Colgate’s toothpaste appears as the best known 19th century brand in the United States. Sold in tubes that flow in a ribbon on the brush, the cleanser is advertised as comfortable and economical. Available at 25 cents per tube, with a special Monday price of 19 cents.
A local sale advertises a bulk lot of sample tooth brushes and over 50 different irons. Prices include items at 25 cents and a Monday event with various styles available.
The store promotes Michael's Spring suits with distinctive designs and rapid access to new fashions. It claims superior styling and consistent care across price ranges from 15 to 75 dollars, highlighting a large line and many satisfied customers.
Adorable spring dresses highlight taffeta silk georgette crepe satin and chiffon combinations in an advanced showing. Bright color palettes and varied models promise options for every pocketbook with a focus on misses' sizes and appealing new weaves in silk dresses.
The notice announces a spring millinery display featuring a wide assortment of attractive hats suitable for everyday wear. Emphasizes beauty and flattering styles, predicts compliments from friends, and promises competitive prices at Michael's.
Wash fabrics that remain true to original purchase after washing with guaranteed resistance to water and sun fading. Includes Renfrew Ginghams Devonshire Amoskeag Ginghams Punjab Percales and many other staples showcased for customers.
American Lady Madame Lyra Warner's and Redfern Corsets offered at startling spring prices. New stock arriving soon prompts clearance of odd broken sizes. The sale is pitched as the store’s effort to close out remaining lots with drastic reductions. Lot prices include $7.00 down to $2.89 per item.
New department manager cuts prices on brassieres with many new lots. If last week was short, return this week for three price points 29c 49c and 69c, down from 50c to 1.50.
Special sale of hair brushes featuring back Rosewood and Ebony models with pegged bristles. Brushes valued up to $1.25, offered at 48 cents each in a sample lot.
A reader questions whether Linton's Spring Water is free from microbes bacteria and germs and asserts the importance of guaranteed purity in drinking water.
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