13 Feb 1916
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Feb 13, 1916
Page
1
Daily arrivals in the ready to wear department showcase spring suits dresses and seasonable garments. The store promises beautiful styles and flattering models chosen with care by buyers and plans to display the latest fashions as in recent seasons.
A sale offers Lyra Redfern Warner and American Lady corsets at deeply reduced prices. The lots are broken with limited sizes but include many designs from top lines and brands. Early purchase advised as sizes may sell out. typical prices 3.00 2.50 2.00 cut to 98c.
The store advertises a January White Sale with muslin underwear priced to clear out. Garments include gowns combinations skirts drawers princess slips and corset covers, many under half former prices and freshly laundered.
The article highlights spring suits with flowing coats and military touches, plaited or plain skirts, and a color range from twilight blues to greens. Prices start at about $15, with full futon display Monday.
The new styles are lovely with taffeta silks shown in many color blends. Prices are surprisingly low for quality and style. Dresses arriving last week signal more fashions to come with a wide range of colors and sizes for everyone.
The 98c Waist Table is promoted as the store’s most popular spot with waists priced from 1.25 to 2.00 value range. Buyers claim constant market monitoring to secure bargains and offer the entire lot at 98c each to customers.
New collars for spring feature high collars with ruching and organdie lace and georgette crepe options. Chemisettes and cuffs showcase embroidery and delicate fabrics, promising an exquisite neckwear line.
A brief classified notice announces a clearance sale of brassieres priced at 29c 49c and 69c. The ad emphasizes bargains and urges shoppers to visit the store for discounts.
A broad display of new Spring Waists features Radium Silk and Georgette Crepe with Crepe de Chine and Taffeta Silks. Convertible collars accent plain colors and striped versions. Many new waists arrived this past week, offering a large selection and enduring styles.
Devonshire Cloth offers about fifty new fade proof patterns with a sun fast tub proof guarantee. 32 inch width at 20c yard promises durable fabric for young family members and mothers. Also new wide Ginghams in spring patterns 32 inches wide at 15c yard, advertised as fast color and economical for children’s dresses.
Three lots of hydrogen peroxide offered at reduced prices due to market premiums. Includes 4 oz bottles, 6 oz bottles, and 16 oz bottles. Also two sizes of peroxide varnishing cream jars. Varnishing cream is medicated and non sticky. 2 oz and 4 oz jars available.
Real Japanese colorings in belts bags and hats draw crowds in Athens with a new display starting Monday. Buyers are told the latest novelty fusing patterns with any garment as Bath Robes go on sale at discounted prices from $2.29 to $3.48.
Readable text shows a sale of outing gowns with multiple price points. Listings include gowns priced at 38¢ to $1.25 and a total noted amount of $108. The fragmentary copy suggests a clearance or promotional display with several gown options and discount levels.
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