21 Apr 1918
Page 1
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This newspaper page contains 13 articles. Subscribers can read the full text of each article.
Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Apr 21, 1918
Page
1
The article discusses dress timing and garment choices, touting Michael's as a staple for fashionable goods. It highlights showrooms, windows, and the slogan The Store Good Goods Made Popular as part of its time honored reputation.
The article promotes Spring suits at Michael's emphasizing utility and value over mere fashion. It notes late styles in pastel silk jerseys and wool jerseys, with contrasting collars cuffs and trim buttons. Specials after Easter price $19.75 and $25.00, offering $5 to $10 savings for readers.
Advertises a hat selection with flat to high styles in many colors and trims. Describes hats matching slippers, featuring ribbons, flowers, ostrich, georgette crepe, tulle, and embroidery. Prices range from 2.98 to 10 dollars with foreign pattern copies and domestic workroom hats.
The article argues spring coats have become essential after initial doubt. It notes coats fit Milady's wardrobe, serve as a utility and style garment, and will be needed for evenings, motoring, and summer pleasures. A new shipment of stylish spring coats has arrived with bright colors for shoppers to view.
The Paris openings for this season featured salons ablaze with American colors and designs that aimed to be the most beautiful varieties of frocks. Michael's promises proper fitting and a broad range of styles at strong values, highlighting their large output and tailor-made satisfaction for every occasion.
An advertisement touts silk and lisle hosiery in Italianate colors including black and white. It claims Onyx grade products and assures buyer satisfaction with Michael's Hosiery.
A call to patriots to buy Third Liberty Loan bonds, arguing benefits and security. It urges investing idle money, borrowing from banks at favorable rates, and paying with easy installments, claiming 14 percent interest and strong securities.
A selection of children's gingham dresses offered in all sizes with high quality fabric. Styles and patterns vary, providing clever, economical outfits priced from 1.69 dollars.
Pure white Michael's Vaile fabric features a 40 inch width and a stamped selvage. The ad promises the genuine article and notes the mill price would be higher than the sale price, urging quick buy.
A fashion note praises Redfern Corsets for shaping the figure, claiming natural lines refined by corsetry ensure the contour needed for stylish gowns. The copy asserts Redfern offers chic, high style at lower prices than top corsets.
A local notice urges residents to ensure water purity and offers Lintons Spring water free on all floors from sanitary coolers. The message emphasizes confidence in the water’s purity and advises caution if unsure.
Store briefs advertise silk underwear and accessories for brides with Paul Jones middies, Merode knit garments, lisle tops, patent leather belts, pearl beads, trimming beads, and khaki yarns. Highlights include standard patterns at Michael’s, Designer catalogs, and bag frames for matching silk bags.
Dealers announce a fresh stock of children’s princess slips sized from 8 to 18 years. They were unavailable before but now offered at three prices to meet rising demand and sell quickly.
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