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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Apr 09, 1916
Page
4
The store boasts unmatched assortment and workmanship for women’s ready to wear with prices at 15.00 18.50 and 20.00 and new Easter millinery at 3.00 4.00 5.00 and up. Third floor features the latest hats and children’s fashion with a wide range of styles and colors.
Spring corsets showcase authentic models aimed at women seeking a flexible fit. New designs feature straight backs, gently curved waists, low busts and long hips with minimal bones. Materials include tricot, batiste and coutil for comfort and grace.
A broad display highlights bust supporting garments from 50c to 3.50 with corsets, plump enough to mold the figure above the waist. Sheer camisoles and combination pieces in crepe de chine, china silk and satin ribbons promise modish spring wear.
Equally pleasing designs captivate with life and youth as Collins waists promise perfect workmanship. Picadilly models, sheer fabrics, and new collars including military and Dutch styles frame bright eyes. Easter neckwear, Easter Lily collars, and boleros in organdies, batistes, nets, and silks range 65c to 10.00 with vivid colors and soft textures.
A chic array of children’s attire is shown with charming frocks and coats in season’s fabrics. Pique dresses range 3.50 to 4.00, French Ginghams 1.00 to 3.50, Middy dresses 1.50 to 2.50, party dresses 5.00 to 10.00.
A stylish spring coat collection features Scotch and English tweeds, basket weaves, and cravenetts. Short cutaway designs in cheviots and silks, with prices from $5.00 to $15.00, include black taffeta, plaid ripple styles, navy poplin, and white chinchilla coats, all touted as modern and affordable.
Shop offers a wide range of new skirts with varied circular and pleated designs. Prices span from $6 to $15 with options in black taffeta, black silk faille, and golfine styles in spring shades, including black and white checks, plaids, and stripes.
A local shop advertises a grand showing of spring house dresses praised for style and quality. Prices start at $1.00 with trims in white and color patterns, including French chambray and Mendelp make. Glouse dresses on second floor are highlighted.
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