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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Apr 02, 1916
Page
3
The Davison Nicholson Co presents exclusive suits and dresses for the modern woman. A special 98c shirt waist sale returns with a new lot including white voiles organdies wash silks crepes linoflax and color striped voile shades. Each waist once worth 1.25 to 1.50.
Special 50c shirt waists offer 300 white lawn waists in checks stripes and plains at half price. Ordinarily 85c. Also boys wash suits priced 65c 85c and 1 50 with natural linen color stripes and trimmings. Boys wash hats offered at 25c and 50c.
New collar and collar and cuff sets arrive featuring Spring and Summer fashions. Collars range from 25 cents to 1 dollar, while collar and cuff sets run 25 cents to 2 dollars.
Butterick Patterns are praised worldwide as the leading pattern for perfect garments. New handbags arrive in shapes and sizes from one dollar to seven dollars, including a little black bag with wrist ribbon and two sides for powder and change.
Monday marks another remnant sale with pieces from throughout the home placed in the center aisle. Each item priced well below its value, inviting shoppers to collect and choose from a diverse assortment.
A catalog of sporting goods noting baseballs and bats for boys priced 10c and 19c for balls and 5c 10c and 25c for bats. The list outlines affordable equipment likely sold by a local store.
Sail through savings on pink batiste undergarments with corset covers from 50c to $1.00 crepe de chine 85c to $1.00 teddy suits batiste $1.00 to $1.25 and batiste skirts $1.00.
A local display features Easter favors and novelties including table centerpieces with a rabbit hitch to a wagon, rabbit and egg candy boxes, and Easter lilies among other items.
The store touts its ready-to-wear line with sought after colors and materials. Suits include Garbadines Poplin Serges and Sheppard checks with trim details and various belt styles. A wide range of sizes is offered with prices from 12.50 to 75.00 and emphasis on fitting stout figures.
A local shop advertises new coats including sport coats in plaids, solids and stripes from 7.50 to 25.00. Also offers taffeta coats with flowered linings 12.50 to 15.00 and a reversible serge and blue silk coat priced at 25.00.
The advertisement showcases Ravenware bowls and vases in various shapes and sizes. Features include Little Canary and Blue Birds edging pieces that are removable and replaceable with putty composition. Also offered are artificial pond lilies and ducks to float on water for table ornaments.
Prices rise as silk season opens with Thistledown silks in all colors 40 inches wide at 2.25 for dresses. Crepe de Chine 40 inches wide 1.50 a yard. Fancy taftas 36 inches wide 1.50. Soiree two tone silk 2.25 a yard. Crepe de Chine 40 inch 1.25 specials. Georgette crepe 40 inches 1.75. Shirting silk 49c. TAFFETA specials 1.35. Faille trimmings 1.75.
Mothers seek easy sewing and pretty outfits for daughters. Wash dresses in ginghams chambrays and percales range from 15c to 2.50 with fast colors. White dressy lingerie dresses trimmed in embroidery and lace appeal to both mother and child. Monday special Sheppard Check Suits with white faille silk collar priced at 10.00, far below rival 15 to 17.50.
A description of fabric offerings including Silver Bloom 36 inches wide at 65 cents per yard, 3,000 yards of Palm Beach cloth at 12.5 cents per yard, 5,000 yards of fast color ginghams at 10 cents per yard, with regular prices noted.
A newspaper style notice announces numerous towel discounts including 16x30 Huck Towels 60c per dozen, 18x36 Huck Towels $1 per dozen, extra heavy Huck at 10c 12c 15c 19c, white Huck with Grecian key border at 15c, large Turkish Towels $1.20 per dozen, 20x40 in Turkish Towels $2.39 per dozen, 20x45 in at $2.75 per dozen, wash rags 5c and 10c, striped and plaid towels 25c to 75c, a lot of Huck Towels at 8c each, Huck Toweling special at 8.5c per yard.
Many who have seen our dresses say our display is wonderful with larger assortments and prices more reasonable than elsewhere. Silk poplin dresses priced at 4.98, 7.50 values in silk poplin at 7.50, and ranges in taffetas crepe de chine and linen from 7.50 to 40.00. Children's dresses from 0.75 to 5.00 with organdie and lingerie styles up to 5.00.
The Athens shop promotes its largest, best stocked assortment with new window drapery nets and creton, side draperies in creton colors, nets and scrims from 10c to 65c per yard, plus new rugs and fast color matting. Hosiery features black embroidered on white and colored hose in contrast hues.
New beads in coral and red colors arrive with prices from 25 cents to 1.00.
OU promotes Congoleum Rugs as stylish durable floor coverings with textured surfaces different from ordinary grass or fabric rugs. They resist dirt, withstand frequent washings, and are presented as a practical option for every room. sales staff welcome inquiries.
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