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This newspaper page contains 19 articles. Subscribers can read the full text of each article.
Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Apr 01, 1915
Page
4
The Athens Daily Banner prints a chaotic mix of notices and humor. It warns subscribers that carriers must collect no money and cites April Fools jokes and the war in Europe. It also highlights relief work for Belgians and a call to focus on food shortages while cotton and corn futures loom.
Tax Commissioner Hart calls a two day convention in Atlanta on April 23 and 24 for county boards of tax assessors. The gathering aims to advance tax equalization and reduce inequalities among counties and taxable property classes. If achieved it could prompt county level adjustments and reforms.
A serious question is raised by the sinking of the Falaba and the likely American casualty. If the fallen sailor is confirmed American, the United States may demand limits on submarine warfare and improved passenger safety. Diplomatic steps are considered, with strong pressure to stop such attacks or force lifeboat provisions.
An article views Kaiser Wilhelm as more than a ruler, shaping German strategy with leaders in Berlin. It highlights his supposed military skill and influential role alongside Joffre, Hindenburg, French, and Grand Duke Nicholas in directing the war effort.
Georgia farmers anticipate good overall yields despite cotton acreage cuts. Grain sowing will rise while fertilizer use drops, likely lowering cotton yields. The corn and hog sectors grow, fruit prospects look solid despite some peach damage, and cattle activity increases.
A century ago Otto von Bismarck was born at Schonhausen amid themes of war and struggle. The verse recalls his era when fighting defined progress and calls for peace to measure national greatness in a brighter age.
Advertisements tout Chamberlain's Cough Remedy praised by Mrs. J. Boroff Elida Ohio for curing a severe cold two years earlier. Dr Bell's Pine Tar Honey touted for Whooping Cough relief and mucus loosening. Electric Bitters promoted as a spring tonic with no further details.
Horace Anderson, advertising manager of a New York trust, urges banks to use newspapers as the primary medium for advertising. He argues ads build long term presence, notes fluctuating markets, and stresses staying visible to reach the 7,000,000 people in Greater New York who may need a bank in the future.
A historical note extols newspapers as the ideal channel to build long term familiarity with bank customers. It advises repeating ads weekly to reach readers, shaping subconscious interest, and guiding them toward banking services. It urges collaboration with staff to craft persuasive copy and constant idea generation.
A guide on advertising costs and strategies urges investing in good location inviting shop layout efficient service and seasonal display. It stresses using attractive printed materials and local newspapers to inform customers why they should buy and to persuade them to act.
A Farm and Fireside contributor urges farmers to advertise only good products and to target likely buyers. He advises descriptive copy that appeals to specific customers, citing a beautiful cow and delectable cherries as effective examples to boost sales.
A newspaper note spotlights Japanese ads in Tokyo stationers and shops that boast grand language. Phrases promise solid products, inviting welcomes, amiable staff, and fast home delivery likened to cannon fire.
New York March 31. Cotton rose to new season highs on late day buying with steady support from cables and offshore demand. May futures saw sharp advances while October eased near the best. spot markets in Dallas Mobile and other cities showed steady to higher quotes as weather forecasts boosted sentiment. Liverpool cotton was firmer in late trading.
The report lists cotton futures for New York and New Orleans with opening highs and lows, showing Jan, May, July, Sep, Oct, and Dec contracts. Prices range around 9.4 to 10.7 dollars per pound, with typical daily movement between intraday high and low values.
Reports from multiple ports including Athens Middling De, New York Quiet, New Orleans Quiet and Liverpool Steady show mixed prices and cash values. Quotations span 8 to 9 percent range with cents per unit noted for commodities across Atlantic and Gulf hubs.
The cotton oil market shows daily open and close figures across months from Apr to Nov with bid and ask ranges. Key levels include Apr around 6.50 6.60, May near 6.65 6.68, Sept at 7.17 7.20, and Nov around 6.50 7.00, reflecting volatility in spot trades.
Chicago March 31 speculative selling eroded an early wheat advance. Opening prices rose modestly but many contracts declined below last night, with heaviness growing as no major new export transactions appeared. Close weakened to around 14 14 1/4 cents under last night.
Chicago prices show wheat May July and Sept futures in narrow ranges with closes around 151 to 153 for May, 123% for July, and 111% for Sept. Corn and oats trade within slight moves with May and Sept quotes. Rib prices list May July and Sept with modest gains and measured closing figures.
Dr. Forsyth argues for early preventive medical supervision from birth to age five to curb preventable defects before school entry. He cites Westminster England as a model with a birth to five health visitor program and medical records showing rising disease with age, urging mothers’ education and universal coverage.
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