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Newspaper
Athena Press
Location
Athena, Oregon, United States of America
Date
Jul 05, 1907
Page
6
W H Black argues that big advertising pays only when backed by merit and honesty. He traces how manufacturers grew from cautious, dull promotion to concentrated, substantial campaigns that build public trust, justify claims, and lower per sale costs through broad reach.
Adams G M Morrison was re elected director and J O Hales clerk. Bobo E E Elder re elected director and Louis Scholl succeeds Elmer Spike as clerk. Weston Frank E King succeeds J A Hicks as director and Paul Bull Finch re elected clerk. Helix W H Albee succeeds John Timmerman as clerk and A B Montgomery succeeds T Isaac as clerk.
Dr Sponogle of New York introduces his inhaler system for nose throat and lung disorders. The fluid and device are presented as a direct to wholesaler offer with a germ destroying claim and instructions for use and duration. Also cited is Buckion’s Amica Salvoc claim for leg healing.
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