Argus Launches Free Creative Services for Ads
The Argus creates a Creative Services Department to help merchants craft better ads at no charge. Six ad reps will work with retailers to analyze competitive positions, develop ideas, and deliver layouts and art to boost effectiveness and cash register results.
MENTIONED IN THIS ARTICLE
Argus
Richardson
Lillian Mitchinson
Creative Services Department
Creative Services
Tony Cler
Cler
The
Deeder Grant
Leonore Diakonoff
Jay Pimentel
Experienced staff awaits ad buyers at Argus Creative Services
FRDMONT The Argus introduces Genevieve Keller as head of the new Creative Services Department with 18 years in advertising art. She explains the system lets salesmen focus on ideas while the department handles art and layout. Keller balances family life with painting and studio visits, noting the growth of drafting and new staff as the department expands.
MENTIONED IN THIS ARTICLE
Chicago Technical College
Yokota
Argus
Frdmont
the Argus
Genevieve
Gene) Kellerler
Keller
Hayward Daily Review
Chicago Academy of Fine Arts
Chicago Art Institute
Gene
The
Hideo Robert
Yo-yo) Yokota
Tn the
William
Philco Ford
Palo Alto
Linda
Notre Dame High School
San Jose
Holy Spirit
Argus ad lady leads ad department in Fremont
In Fremont the Argus promotes Mrs. Leonore Diakonoff to head of advertising service and dispatch. She trains salesmen to meet deadlines, provides ad proofs, rear sheets, and keeps a rum sheet for the bookkeeper. Born near Dresden, she fled East Germany in 1945 and now lives in Hayward.
MENTIONED IN THIS ARTICLE
Fremont
Argus
Dispatch
Advertising Service
Dispatch Department
Leonore Diakonoff
Diankonoff
The
Dresden
East Germany
Germany
Belgium
New York
California
Leanore
Hayward
Also Mentioned on This Page
Bob Richardson
Dave Perry
Perry
Gene Keller
Bay Area
Palo Alto Times
NEW Creative Services ‘Rector
Carolyn Jared
Hideo R
Yo-Yo
Argus Ad
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