Explaining Block Booking Stabilizes Film Market
Universal official R H Cochran argues block booking stabilizes the motion picture industry by selling en bloc to theater managers. He compares it to newspaper syndicates, noting buyers obtain a complete service at wholesale prices, reducing chaotic bidding and protecting exhibitors.
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R. H. Cochran
Universal Pictures Corporation
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Picture Sales and Theaters Struggle Over Film Prices
The article explains how film distributors price pictures based on potential earnings, noting no fixed price and variability across towns. It describes scenarios where theater owners control access, leading to bargaining power, and outlines methods like dividing blocks so rivals can choose, forcing careful cataloging of box office value.
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