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Newspaper
Amarillo Globe
Location
Amarillo, Texas, United States of America
Date
Oct 12, 1938
Page
3
A magazine-style ad promotes Isda AN Famous Printings via OU, urging clipping an Art Certificate to introduce children to fine painting. It highlights Rembrandt van Rijn and notes his self portraits, fame, bankruptcy, and family tragedies as context for the noble artist.
A revolutionary multi color printing process yields faithful reproductions resembling true originals. The new method preserves depth of tone and mood, previously costing several dollars, now offered to readers for less than ten cents each.
Keep your child's interest in art alive by keeping these Famous Paintings within reach in this durable collectors portfolio. Change the paintings occasionally to keep them fresh between times in the portfolio. Size 1114 x til inches, neutral brown binding. Free to all who complete the set of 48 paintings and save the portfolio certificates on weekly envelopes.
Free weekly envelope of four Famous Paintings offers a Bernard Myers art appreciation lesson. Dr. Myers discusses the painting and artist with human interest, aided by numerous illustrations. The lessons trace five centuries of art since the Italian Renaissance, and connect to daily life for engaging family conversation.
Teachers encouraged to use a series of Famous Paintings as an economical way to introduce students to great art. Children are urged to clip coupons for classroom sets and also obtain sets for home use, bringing beauty into daily life.
A quote reflects a artist's view that true understanding of great paintings comes from living with them. The statement emphasizes experiential learning through enduring emotional and creative struggle. It underscores the link between personal hardship and artistic insight.
A compiled roster lists directors and leaders from major American museums and universities across Texas California New York Ohio Oregon and New England. Notable figures include directors from the Museum of Fine Arts Houston Springfield Museum of Fine Arts Virginia Museum of Fine Arts and more with presidents chancellors and educators from Vanderbilt Colgate Purdue North Carolina Maine Tennessee Stanford and others.
A newspaper feature promotes a daily Art Certificate program. Readers may clip certificates, pay 39 cents or 46 cents by mail, to receive weekly sets of four paintings and an art appreciation lesson, progressing over 12 weeks to claim the complete 48 works and a free portfolio. Local sponsors listed include Amarillo College, Amarillo Public Schools, and Amarillo Art Association.
A sanitized biographical sketch reveals Joseph Mallord William Turner as a dual figure. After his death his London life as Admiral Booth emerges, showing a harsh, stingy man who built a vast body of work. He produced about 2,000 finished paintings and 19,000 drawings in six decades, leaving an estate of 700,000.
A fragmented list of painter names including Homer Vermeer Courbet Eakins Hals Daumier Cassatt Rembrandt Degas Benton Rubens Monet and more appears. The text reads as a catalog of artists without additional context or dates.
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