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Newspaper
Amarillo Globe
Location
Amarillo, Texas, United States of America
Date
Oct 07, 1938
Page
3
A promotional pitch claims fine color prints from renowned masters will elevate home decor and social standing. It asserts scarcity, a jury of famous art critics selected the works, and promises affordable options to display culture and taste.
A weekly envelope offers Lessons in Art Appreciation by Dr. Bernard Myers with photographs and over 200 half tone illustrations. Each set of four paintings is explored to justify why they are masterpieces, supporting twelve club programs and lantern slide use.
An ad promotes a beige bound portfolio 1119 by 1414 inches free to readers who finish a set of 48 Famous Paintings, featuring Thomas Eakins praised as America’s great nineteenth century portraitist. It notes his realist focus on surgeons, scientists and laborers and highlights Lady with a Letter with careful color harmony and a focus on the painted head and hands.
A promotional notice invites readers to clip an art certificate and return it with 39 cents to receive the first week’s set of four paintings plus an art appreciation lesson. Repeating for 12 weeks grants the full 48 reproductions and a free portfolio upon completion.
A long list of museum directors and university art leaders from major institutions across the United States is presented as sponsors. Names include James Chillman Jr Dallas Museum of Fine Arts and John Lee Clarke Jr Springfield Museum of Fine Arts Massachusetts among others. The roster covers art museum directors, college presidents, and city public school art chiefs.
A roster of artists listed includes Homer Vermeer Courbet Eakins Hals Daumier Cassatt Rembrandt Monet Benton Rubens Degas DaVinci Turner Renoir Titian Bonington Cezanne Michelangelo Gainsborough Van Gogh Raphael Reynolds Gauguin Breugher Boucher Matisse Holbein Greuzen Picasso Durer Fragonard Derain Massys Watteau Mare El Greco David Curry Caravaggio Delacroix Wood Lorrain Corot Burchfield Velasquez Millet Hopper.
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