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Newspaper
Amarillo Globe
Location
Amarillo, Texas, United States of America
Date
Jul 08, 1947
Page
10
Miss Jerry, a media director in Amarillo, explains ad strategy across ranch clients and cowboys. She stresses deadlines, tailoring placements to newspaper readers and local circulation to boost response, citing examples like a 2 inch ad drawing 300 replies and a Palomar telescope ad yielding thousands.
Mary Huff a native of Amarillo and New York adwoman known as Jerry Huff leads publicity for Gunn Mears agency in Manhattan. The Texan oversees space buying and copy on 25 dune ranch accounts while studying 100 papers for ad ideas and promoting newspapers as top media for resorts and travel.
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