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Newspaper
Amarillo Globe
Location
Amarillo, Texas, United States of America
Date
Aug 26, 1938
Page
2
A long readable social item highlights Mrs. W W Wetsell turning 77 with a picnic dinner. She moved to the county in 1882 and works at White and Kirk's. The note lists guests, family, and other town residents visiting or hosting, plus assorted society blurbs and local ads.
Advertisement notes pattern 4837 for crochet medallion with instructions materials and illustration. Requests 10 cents in stamps or coin from Amarillo News Household Arts Dept. 259 W. 14th Street New York NY. Also includes local society notices and travel updates from Amarillo area residents.
A candidate pledges to run the District Judge office with efficiency and impartiality, stressing enforcement of law over savings. The message argues that enforcing laws prevents greater long term costs and invites voters to support their bid for the position.
Amarillo and area residents appear in town then depart. among visitors were Mr. and Mrs. E. F. Richie of Miami Miss Lois Mc Caslin of Quitaque Sally Mary Campbell of Dalhart and Mrs. K. B. Dygert of Vega. Several locals share social calls and birthday wishes with lists of names and places.
A compact verse by Walter Malone on persistence and daily renewal. The speaker returns each day, urging wakefulness, effort, and courage, then notes at night one should burn the records of the day as a fresh start at sunrise.
Spending the summer with her sister Mrs Betty Ince at 3900 Polk, Mrs. J. E. Pitts and guests Mr and Mrs John A Hollums of Floydada have been away a week in Santa Fe and other New Mexico sites. J B Gouldy returns to Elko Nevada after visiting friends.
A steady stream of family news, visits, and medical updates fills the page. Births are announced at St Anthony's Hospital, while residents travel from Houston to San Antonio and from Sweetwater to El Paso. Local figures like Miss Helen Thomas and Mrs. Lucie Houston appear amid hospital notes and social visits.
AD advertised ripe tomatoes with a bold sign and sold them daily. Many customers remembered his name and returned, building a bank balance by season end. Next year OD and his wife produced tomato juice but despite long hours they failed to earn money.
A man promoted AD'S Purr Tomato Juice by placing bottles in town grocers and running newspaper ads. The campaign drew thousands of readers who asked for the drink, exhausting supply. He then bought tomatoes from neighbors to produce more juice to satisfy demand.
AD increases sales by advertising in other cities and mailing salesmen to grocers. He buys tomatoes from hundreds of farmers, builds facilities, and hires staff. With his name on every bottle he keeps quality high, lowers price as volume grows, and expands a nationally loved product benefiting both AD and customers.
One day OD praises neighbor AD for turning a tomato juice idea into a large industry. AD notes the crop’s market for over a thousand farmers, year round and part time jobs for hundreds, and over half a million dollars paid to suppliers. The industry now sells over twenty million dollars worth yearly and remains affordable.
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