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This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
Alliance Herald
Location
Alliance, Nebraska, United States of America
Date
Apr 13, 1920
Page
2
A column recalls J. T. Conrad’s shift in Army recruiting publicity after World War I. He issued a memo promising “100 proof news” and outlined a campaign that used local newspapers rather than large national ads. The piece questions authenticity but highlights the army’s selective, localized outreach.
The piece discusses launching immediate paid ads in main station cities and the state capital to economize. It defends advertising as principled and lowest cost and mentions a past attempted smear against the publication by Bilious Bennie, with no response from the war department. The editor reflects on lessons learned and the desire to publish more.
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