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Newspaper
Aiken Standard
Location
Aiken, South Carolina, United States of America
Date
Sep 22, 1978
Page
8
A May 1978 FTC report presents a breakthrough finding that a majority of high tar smokers rate MERIT taste equal to or better than leading high tar cigarettes. Detailed interviews with MERIT smokers show tar and nicotine per cigarette values for 100s variants.
Confirmed: 85 percent of MERIT smokers say switching from high tar brands was easy. Overwhelming majority report not missing former brands and 9 in 10 stay loyal to MERIT. MERIT proves it delivers flavor and long satisfaction, asserting itself as the first major alternative to high tar smoking.
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