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Newspaper
Aiken Standard
Location
Aiken, South Carolina, United States of America
Date
May 19, 1981
Page
16
Five years after MERIT introduced low tar cigarettes, studies claim it matches higher tar brands in taste. Philip Morris markets 8 mg tar 0.6 mg nicotine 100s and cites 90 percent of switchers coming from higher tar cigarettes. The campaign touts MERIT as the proven taste alternative driving ongoing smoker migration.
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