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TV Sweeps Stakes Out More Steak Than Sizzle
TV sweeps during May emphasizes sensational stories to boost ratings and ad revenue. Stations push big gun reports on murders, supernatural trends, crime and health care, while others plan special segments on gambling and public policy to attract audiences.
MENTIONED IN THIS ARTICLE
Rick Carpenito
WNDS
Derry
U.S
Bers
Steve Powers
St. Johns University
Jackson
Miss
NBC
WLBT
Assignment
Dennis Smith
Mississippi
Inter
Louisville
Bob Freeman
Larry Bird
Boscia
CBS
WTVR
Richmond
Richmond Times Dispatch
Eliot Wiser
Albuquerque
N.N
Lisa Breeden
KOA
Safe Kids