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Newspaper
Aiken Standard
Location
Aiken, South Carolina, United States of America
Date
Mar 21, 1993
Page
22
Advertising is a vital tool for retailers guiding customers through attention interest desire and action. It stresses product benefits and price leverage while stressing immediacy and creativity to trigger purchase now. It also highlights timing such as holidays and events and may include telephone ordering for quick action.
Robert Kerner of Aiken won two of IDS American Express top awards for financial planning excellence and client service. Sears Craftsman Tools will donate a 117 piece tool set to Aiken Technical College for Race for the Future sponsorship. Barbara E. Smith of North Augusta is ATC Race for the Future scholarship recipient. The ACM CAD association meeting at Bob's Bar-B-Q includes speaker Dennis Smith on business modeling and CM process improvement. Chuck Armour Jr. enters seven prints in SCPPA judging with Best Friends winning high marks.
Security Federal Corporation the parent of Security Federal Savings Bank of South Carolina will pay a dividend of 5 cents per share to shareholders of record as of February 26. The bank operates branches in Aiken North Augusta and Denmark with a mortgage loan office in Columbia.
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