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Soichiro Honda A Mechanical Prodigy Builds Global Brand
Soichiro Honda, now 64, grew from a village blacksmith’s surroundings to founding Honda Motor Co. in 1948 with $2,777 assets. The company posted $871.4 million in sales last year and offers products from generators to 750cc motorcycles and cars worldwide. Pop Honda remains humble yet attentive to workers. At 18 he apprenticed as an auto repairman in Tokyo and by 22 opened his own shop.
MENTIONED IN THIS ARTICLE
Soichiro Honda
Horatio Alger
Soichiro
Honda Motor Co., Ltd
Honda
Tokyo