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Bush Kerry target ads on favorite TV shows in race
The campaigns have spent over 140 million on TV ads across 21 states and national networks. Kerry concentrates on women, young voters, and blacks with spots on soap operas and court programs, while Bush targets men and older viewers. Both focus on undecideds and turnout through news, talk shows, and game shows, with Kerry broadening reach to WB and UPN programs and late night comedy.
MENTIONED IN THIS ARTICLE
Washington
Young and the Restless
John Kerry
Bush
Kerry
Associated Press
Evan Tracey
TNS/Campaign Media Analysis Group
Virginia
Tracey
John Denson
Nashville
Tenn
Ellen DeGeneres
Montel Williams
David Letterman