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Sirius satellite radio and a billion dollar bet on music
Avid Margolese leads Sirius Satellite Radio with over 1 billion invested and 100 million planned this year for advertising. By late year Sirius will offer 100 channels of music and talk for 10 dollars monthly, promising no commercials and digital nationwide reception. Critics call it nuclear Muzak while predicting a major shift in how people experience music.
MENTIONED IN THIS ARTICLE
Avid Margolese
Space
Sirius Satellite Radio
Sirius Enterprise
Federal Express
America